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5 Insider Tips for Brainstorming Content Ideas Using Social Media

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desktop with keyboard, mouse, sharpie marker and 5 blank post it notes

Do you ever just…

Without a doubt, she’s been sitting at her computer for the past hour trying to come up with this week’s blog post. We also bet she’s about to pick up her phone and start mindlessly scrolling through Facebook or Twitter for some relief.

We’ve been there. Chances are, so have you.

Allow us to let you in on a little secret: Beyond the TikTok dance moves and run-on hashtags is a goldmine of content ideas. So, while you’re scrolling (hey, no judgment here), why not gain some inspiration you can use to brainstorm enough content ideas for weeks to come?

5 Website Content Brainstorming Tips Using Social Media

Before we jump in, it’s important to note that social media is a rabbit hole like no other. We recommend setting a timer or giving yourself a set amount of brainstorming time before diving in further. Don’t say we didn’t warn you.

1. Take a Look at What’s Trending

The Trending/News sections of social media platforms like Twitter and LinkedIn can be a great place to start. These sections give you an inside look at what users are talking about most.

A word of caution: Whether or not a topic is worth adding to your content ideas is dependent on your audience and niche. For example, a trending topic pertaining to the law might spark inspiration if you’re an attorney. Keep your audience and industry top of mind as you scroll.

2. Dive Into the Comment Section

If you post on social media on behalf of your business, take a look at your Facebook comments, Twitter mentions and other places your audience interacts with you. Followers will often leave questions or thoughts in these places. While you should respond directly to each comment, you may also find that you can create a more in-depth answer in the form of a blog post or website page.

3. Ask Questions

Social media is also a great place to simply ask your audience questions about what they want to see on your blog, what they want to know about your industry and more. Pay close attention to their responses to glean website content ideas.

4. Scroll Through Your Feed

We all follow public figures and other businesses that inspire us. Take some time to simply scroll through your social feeds and make note of what jumps out to you. It may be a Pinterest infographic from a company like yours. It may be an article posted by a colleague. See what you would do differently or if there’s something you could do to take the content further. Then, do it.

5. Find a Group and Listen In

Facebook groups are a wonderful source of content ideas. Find a group in your niche and join. Each day, members of the group will post thoughts, questions and concerns regarding your industry. Use these posts as content inspiration.

The Bottom Line

Sometimes, we struggle with content because we think we have to deliver what everyone else does. Your business is unique, so are you. Don’t be afraid to try new things.

Social media is a treasure trove of content ideas if you only just look. Plus, there’s no limit to your creativity.

Struggling to Keep Up With Website Content Creation?

We feel you. Words can be hard. But you’re not alone. If you’re stuck trying to keep up with your content creation efforts, let us help! Send the Word Nerds a message today.

Erin Larson