Although content creation can be fun, it is oftentimes troublesome for business owners who have so much on their plate. It is no secret that high-quality content on your website, blog and social media drives traffic and conversion. But, how do you juggle it all?
We live in a tech-driven world that has given us many amazing tools to help us do just that. In fact, some of these tools have become favorites of ours for their productivity and organization abilities.
If you haven’t done so already, it’s time for you to add these five must-have tools to your content creation toolkit.
1. G Suite: Google Docs, Sheets, Drive and Calendar
G Suite from Google combines several amazing tools into one. Google Docs is perfect for keeping track of content ideas and brainstorming sessions. Drive keeps all your documents, photos and more in one place, making collaboration a breeze.
If you need a content calendar to keep track of social media posts, blog posts, newsletters and more, Sheets makes it super simple to put together. You can create spreadsheets for organization, calendars and more. And Google Calendar is the perfect all-in-one calendar for scheduling meetings, content and important dates.
If you use Gmail for your business email, Google Suite integrates seamlessly. You can receive Calendar reminders, upload documents from your Drive and more using one suite. It is one of the best multi-tool platforms for business productivity.
The world is chock full of visual learners. In fact, when people hear information, they’re likely to remember only 10% of that information three days later. However, if an image is paired with that same information, people retain 65% of the information three days later. It’s safe to say that visuals are important.
With Canva, you can create brand-specific images for social media, blogs and more. It is easy to use with thousands of options and templates for endless creativity. With thousands of free elements such as fonts and graphics, it makes creating visuals fun and fast.
Social media scheduling got you down? We understand completely. To make it easy, we use Buffer to schedule all our social media content on all our separate channels. With the free version, you can add three separate social media profiles such as Twitter, Facebook and LinkedIn.
You can schedule posts out as far as you like or publish immediately on any channel. It takes the hassle out of logging into each channel to post, which is something it is hard to make time for.
Being in the content business, we are suckers for grammar. Even after we check our own content for punctuation, spelling and other errors, we still like to run it through Grammarly. It is an awesome tool for checking grammar, sentence structure, passive voice and more.
Sometimes, as we read our own content, we read it as it should be, not how it is written. It helps to have an extra set of eyes to look for errors and areas that need adjustment. You can also connect Grammarly to your browser, which allows you to check documents, blogs and other fields online.
5. AnswerThePublic (& Bonus: Quora)
Do you have difficulty finding the time for brainstorming content ideas? Both AnswerThePublic and Quora make it easy to find what your audience is searching for.
When you visit AnswerThePublic, you simply type in a keyword to see questions, prepositions, comparisons and alphabeticals for it. The result is a few beautiful charts that give you hundreds of phrases to use in your content brainstorming.
For Quora, simply type in a keyword or phrase to find questions individuals are asking about that topic. Good content answers a question or solves a problem for your audience and Quora is the place to find those queries.
Still Trying to Juggle It All? Reach Out for Help!
Even with these amazing tools, juggling content and your other important business activities can be hard sometimes. If you’re looking for high-quality content that doesn’t sacrifice your voice, we’re here to help. Give us call at 612-643-1824 or reach out via the form here.