Skip to content

5 Website Copywriting Secrets to Attract Your Dream Clients 

Reading Time: 3 minutes
hummingbird drinking from red feeder

Are you wishing you could attract only the clients you dream about? If so, it’s time to do something about it. Compelling website copywriting is the best tool for attracting and converting those ideal clients.

Want to Attract Your Dream Clients? Here Are 5 Website Copywriting Secrets You Should Know.

Let’s face it—not all clients are the best clients. True business-changing conversions and relationships come from clients that need you the most—not anyone and everyone.

Think about what your dream client would be like. When you have that picture in your mind, it’s time to learn the copywriting secrets you need to capture their attention.

1. Showcase Their Pain

There’s an old saying that goes, “Turn your wounds into wisdom.” Your ideal client’s wounds, or pain points, will teach you pretty much everything you need to know about them. Their pain will show you how your service can meet them where they are, building a strong emotional connection. And that connection is fuel for the conversion fire.

When you write your own website copy, you must showcase your client’s pain. As cruel as it sounds, it simply shows that you understand. You understand where they are and you understand how you can help. Speak to the pain points early on.

If they can say, “that’s me”, you’re onto something.

2. Share Your Story

The emotional connection you start to build by showcasing your client’s pain can be strengthened by sharing your own story. Even businesses that seem to happen overnight have a backstory that your audience wants to hear.

Share your mission, your vision and your values on your website. Why do you do what you do? What makes you passionate about your services? Why is your business unique from the rest? Don’t be afraid to bare it all. When the average client processes 100,500 digital words daily, yours should be memorable.

Your story is unique to you and is often what solidifies you as the best choice amongst the competition.

3. Listen, Then Listen Some More

You have some of the most valuable business marketing tools that have ever existed attached to you. Your eyes, your ears, your hands; they’re all tools you can use to listen to your ideal client. It all boils down to one thing: your client wants you to deliver what they need. The best way to do this? Find out what it is they desire and simply deliver it.

Do you use social media for your business? Read your client’s comments. Do you have reviews on Google? Read them. Listen to the comments and suggestions left by your current clients for changes you can make.

No one knows your clients best like the clients themselves.

4. Tell Them Exactly What to Do Next

When you walk into your nearest ice cream shop, you’ll need to prepare yourself for the hardest decision you’ll make at that moment: what flavor do you pick?! You may find there are so many choices that you simply fall back on an old favorite, totally missing out on the new. The same goes for your clients and the decision fatigue they experience online.

To keep that client from falling away, you need to tell them exactly what to do next. You can do this by using calls-to-action in your copy, throughout your website. Make them bold, using contrasting colors from the rest of your website and make them extremely specific. For example:

  • Call Now to Learn More About Our Services
  • Click Here to Download Our New Guide
  • Sign Up Now for Our Weekly E-Newsletter

And remember: keep your calls-to-action simple. Don’t propose too many choices, all at once. Chances are, your client will become confused and overwhelmed, a surefire reason to click that back button.

Don’t overwhelm your clients with too many options. Decision fatigue is a real thing!

5. Uncover the Final Transformation

Now, it’s the Cinderella-meets-Fairy-Godmother, rags-to-diamonds moment. Can you guess which part your business should play? Your client expects a transformation after they take advantage of your services. Take a moment to think about what service you offer to your client. Then, ask yourself this: so what?

Do you offer accounting services to your clients? What will your client experience after they use your services? Perhaps they’ll have a better handle on their finances. So what? A better handle on their finances may allow them to take more time to travel and experience the world. Now that’s a transformation.

Be clear about the Cinderella moment you can create for your clients.

Your Dream Client Is Waiting for YOU

Your dream client is out there, waiting for you. While Cinderella says, “A dream is a wish your heart makes,” in this case, a dream isn’t enough. You must also harness the power of your website copy to share your story and build an authentic connection with your ideal client. To learn more about writing website copy that connects, send us a message.

Erin Larson