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Our Core Values

Our Core Values

“It’s not hard to make decisions when you know what your values are.”
– Roy Disney –

Understanding your values provides you with the guideposts you need to make decisions, big and small, in all areas of life. At CCS, we’ve worked hard to clarify what it is that matters most to us and what helps us determine if we’re on the right path with each other, with our customers and with our community. So here, in no particular order, are the core values we embrace on the daily.

  (Want to talk through any of these with our team? Reach out to us today!)

Demonstrate Integrity

We’re known for our follow-through. Keep your promises to our customers, your colleagues and yourself. This covers everything from hitting deadlines to listening to your internal moral compass.

We’re here to make a difference. That can only happen by us doing the right thing—even when no one is watching. This can take any form in any setting, from recycling your iced coffee cup to taking full accountability for a mistake. This applies to doing the right thing for yourself, too. Be self-aware and take steps to do right by yourself each day.

We hold one another to high standards. You must have a good work ethic, but you need not be perfect. As long as you do your best, you will be poised for success.

Seek Connection

We actively seek real connections with those around us. Whether this involves collaboration with a colleague or building a relationship with a new customer, pursue meaningful connections with those around you.

We express empathy and warm-heartedness. We deliver on the promises we make to others by walking in their shoes, learning what makes them tick. It is from this place of understanding that we can deliver the best service.

We believe everyone deserves kindness; to know their worth and to be reaffirmed; and to be recognized for their contributions. Show kindness, affirmation and gratitude daily.

Embrace Authenticity

Authenticity is at the core of what and how we deliver our services. Dive into what makes each person you encounter unique. Tap into their genuine truth and help them embrace and express it.

We believe that work and personal life can never truly be separate. So bring yourself in all your perfectly imperfect glory to the table. The more you can be you, the more room you are creating for those around you to do the same.

Keep Learning

We are great at what we do and we believe we can always get better. Growth is important for you as an individual and for the company.

Get strategic about what you seek to learn. Find ways to use your newfound knowledge to support the company, our customers and your colleagues. This will help you remain engaged, build on your own skillset and, hopefully, find greater fulfillment.

Have Fun

We like to have fun! If we aren’t having fun with one another and our customers, then we’re doing something wrong. Life’s too short! Find ways to bring joy and laughter into your every day. 

We know people’s lives are greatly impacted by special moments, big or small. You are encouraged to create magical moments for your colleagues and our customers. We have something special here at CCS—let’s prove it to those we encounter by giving them their own dusting of something great.

Putting These Values Into Action

Here at CCS, we live our values and we encourage our clients to do the same. Indeed, our Connection Copywriting method incorporates many aspects of what we discuss above. Curious to know more? Learn about our Connection Copywriting method.