ChatGPT & Other AI Tools: The Good, the Bad & the Ethical
Reading Time: 4 minutes ChatGPT & Other AI Tools: The Good, the Bad & the Ethical AI content creation is one of the hottest topics in content marketing right
Cari O'Brien
How to Write an Effective LinkedIn Summary for Lawyers
Reading Time: 4 minutes As an attorney, chances are you have a profile on LinkedIn (if you don’t, you should). After all, whether you run a legal practice or
6 Tips for Managing a Remote Team of Writers
Reading Time: 4 minutes “Work, work, work, work, work…” As an agency owner, you may have this tune by Rihanna stuck in your head 24/7. After all, with so
How to Write an Instagram Bio That Inspires (in 150 Characters or Less)
Reading Time: 5 minutes 150 characters. This is all the bandwidth you have to write an Instagram bio that inspires your audience to interact with you. But, trust us,
White Label Copywriting: Myths vs. Reality
Reading Time: 3 minutes White label copywriting is the process of outsourcing content projects to a writer outside your business and then selling that content to your clients. This
How to Craft Your Brand Message (Hint: It’s More Than a Slogan)
Reading Time: 4 minutes The Most Magical Place on Earth. Does that slogan ring any bells or shake any pixie dust loose? This small yet mighty phrase has been
UX Writing: What It Is & Why It Matters
Reading Time: 4 minutes “Place your order.” —Amazon Is there anything better than knowing you’re one click or tap away from seeing that brown box on your doorstep? Those
Why You Should Choose a Website Content Agency Instead of a Mill
Reading Time: 3 minutes It’s no secret that content can make or break your digital marketing strategy. To see results, you need high-quality content that nurtures visitors and turns
Creating Inclusive Personas to Reach All of Your Potential Customers
Reading Time: 4 minutes “We may have our differences, but nothing’s more important than family.” Miguel (the uber-talented guitarist from Pixar’s Coco) has a point. There’s nothing more important
How to Hire a Copywriter in 2021
Reading Time: 4 minutes Work tends to pile up, especially in an agency environment. If you feel you can no longer keep up with your many customer copywriting projects,