Cari O'Brien

Reading Time: 8 minutes LinkedIn is the largest professional networking social platform. With more than 467 million users, and a little over two new users signing up every minute,

Reading Time: 3 minutes After spending many hours reviewing submissions for this year’s Best Law Firm Websites competition, sometimes I was not impressed. That’s not to say there weren’t diamonds

Reading Time: 3 minutes Your law firm website is probably going to to be your most effective digital marketing channel this year. To improve its effectiveness, correct the following mistakes. 1. Don’t Hide

Reading Time: 5 minutes We all have them—slow days. The days when the phone does not ring, the emails are not pouring in, and the work is under control.

Reading Time: 5 minutes Writing compelling copy for your website is essential to converting users to clients. That compelling copy not only includes what appears on your website’s pages.

Reading Time: 3 minutes If you aren’t online, you don’t exist. — 21st Century Parable Most people turn first to Google to find your website after they hear about your

Reading Time: 4 minutes By and large, lawyers fall into two camps: those who won’t admit their writing needs help, and those who don’t realize it. Set aside your

Reading Time: 3 minutes When it comes down to it, networking is nothing other than opening yourself up to new relationships and new possibilities. This requires you to get

Reading Time: 4 minutes If your website content does not engage and convert, then your website is a waste of time and money — even if you have a great

Reading Time: 7 minutes Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. Content marketing is a lower-cost method of reaching prospective clients.