Build Your Own Brand Style Guide
A FREE 21-Day Challenge
to Help You Define Your Voice &
Clarify Your Writing Style So You Can
Create Consistent & Compelling Marketing Copy
Join the FREE Build Your Own Brand Style Guide (BYOBSG) Challenge to get 21 emails of action-packed info delivered directly to you over the course of 21 days.
Each email will provide step-by-step direction and inspiration for you to complete just one item in 5 minutes each day.
By Day 21, you’ll have everything you need to build a living, working brand style guide that you and your team can use to create compelling marketing content for your business.
Get ready to build the momentum you need to drive your business forward!
What You Can Expect From the BYOBSG Challenge
Over the course of 21 days, you’ll be able to take small, incremental steps that will ultimately lead to the creation of a foundational piece of your business’s marketing toolkit.
Taken in one big chunk, building a brand style guide (BSG) can feel incredibly overwhelming and can cause you to question where to start.
But, in just 5 minutes a day, these emails will allow you to break through the overwhelm, clear up any confusion and provide the direction you require to make forward progress. You will have all the information you need to create a BSG by the time this challenge is over!
Who Is This Challenge For?
… The solo entrepreneur who needs help building a clear brand that they can then use to create all marketing copy moving forward…
… The small business owner who needs to document their brand to share with a freelancer or new hire who will be helping with content creation for the company…
… The manager of a marketing department who desires a better way to onboard new writers and marketers to the company’s brand, as well as to outline brand style expectations upfront to ease the burden of editorial management…
The Topics You’ll Tackle Over 21 Days
Marketing Goals
Unique Selling Propositions (USPs)
Values
Vision
Mission
Audience
Voice
Tone
Point of View
Editorial Style
Formatting & Writing Guidelines
Readability
Logo
Color Palette
Fonts & Typography
Imagery
Usage Guidelines
A Brand Style Guide Delivers Content That Connects & Converts
By creating a brand style guide that is true to who you are as a business and that follows your preferences regarding voice, tone, grammar, formatting and all other items listed above, you’ll be able to:
- Create content in record time
- Speak to what makes you the right choice for your ideal audience
- Spend less time editing and proofreading
- Regain hours of your day by delegating writing tasks to others
Perhaps most importantly, your BSG will provide you with the foundation you need to make real connections with your audience and convert more audience members to clients.
Meet Your BSG Challenge Host
Hey, there! I’m thrilled you’re here!
My name is Cari O’Brien. I’m the hostess with the mostest for your 21-Day BYOBSG Challenge. I’m here to help you put words to all the things you already know but perhaps have yet to fully define in writing.
You see, I believe you have something special to offer the world. That is why I want so badly to see your brand style guide come to life and, subsequently, your unique messages to reach the people who need you the most. That is also why I founded my company, Custom Content Solutions, which is a web content creation agency that focuses on creating content that connects and converts. It’s also why I launched Write That Site®, an online course all about website copywriting. I want to help you get your message heard!
As a business owner myself, I understand the challenges that come with running and marketing a business, all while also doing the day-to-day work. The “daily grind” can be exhausting and never-ending, especially when you’re new to business or when you’re expanding into new territory (e.g., hiring a freelancer, part-time VA or employee; expanding into a new line of service; or, niching down after working as a Jack or Jill of all trades for years).
My goal is to help you cut out as much overwhelm as possible while moving the needle forward for your team and your business.
The 5 minutes you put to work on this challenge each day will free you up for exponentially more time in the future for what matters most. For me, that means more time traveling with my husband and young son and more time for glasses of wine over good conversation with close friends. How about for you? The sky’s the limit, my friend. I can’t wait to see you reach for it!
Are you ready to join me and build your business’s marketing foundation?
Best,
Cari
Join the Build Your Own Brand Style Guide Challenge Today!
Join the FREE Build Your Own Brand Style Guide Challenge to get 21 action-packed emails sent directly to you over the course of 21 days. By the end, you’ll have all the info you’ll need to build a living, working brand style guide you and your team can use to create all marketing materials for your business.
It’s time to level up your marketing! Let’s do this!
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