Reading Time: 4 minutes Truth bomb: One thoroughly written and well-thought-out piece of website content published once a month is better than one haphazardly written piece of content published once a week. In the past, we’ve talked extensively about the importance of never creating content just for the sake
Reading Time: 4 minutes If you want to connect with your audience to boost conversions for your business, there are some pieces of content you must create. One of those pieces is the case study. Case studies illustrate how you can serve your potential customers. And while the term
Reading Time: 4 minutes Artificial intelligence (AI) is all the rage (is that still an acceptable phrase?) in every industry, including marketing. In fact, did you know that some companies are using robots to write website content? Not the robots you may remember from The Jetsons or Transformers, but
Reading Time: 4 minutes “What in the world do I even write about?” If this is you when thinking about your business blog, you’re not alone. Coming up with fresh blog post ideas can be a brain-busting challenge. If you feel like you’re going to go crazy staring at
Reading Time: 4 minutes From black hat SEO tactics to sleazy car salesmen, we’re all fairly well aware of covert, unethical marketing tactics. As purveyors of authentic marketing, we understand the importance of steering clear of such problematic tactics, not just to avoid legal issues, but to also work
Reading Time: 4 minutes “My website isn’t drawing much traffic. How do I grab my audience’s attention?” “Folks visiting my website aren’t contacting me. Why?” Does either of these statements ring true for you? If yes, then what you’re likely missing is content that’s tailored to your customers. Thankfully,
Reading Time: 4 minutes How to Create More Content in Less Time One of the biggest pain points in marketing is the time investment required to create good content. As professional content marketers, we can tell you this: the time is worth it. Your product will communicate your brand
Reading Time: 7 minutes If you’ve spent any time digging into online marketing, you know that web content is non-negotiable. You may also know that there’s an impossible number of content formats to choose from when developing a strategy. Whitepapers, case studies, infographics, articles, TikTok videos—it’s not possible to
