Reading Time: 3 minutes Every January, we’re met with seemingly endless blog posts, e-newsletters, infographics, you name it that list the new year’s marketing predictions. These pieces of web content typically include numerous quotes and insights from fellow experts in the industry. They’re also super fun and informative to
Reading Time: 2 minutes Hello, 2021 (and goodbye, 2020)! In all honesty, 2020 was rough and scary at times. Although it’s in our nature to want to sugarcoat it or throw a funny GIF at the subject, we won’t ignore the difficulty we’ve all experienced. It’s true—we weren’t alone.
Reading Time: 3 minutes How do your customers decide you’re the right choice to fulfill their needs? They’ll likely read a blog post or visit your website. They might visit your social media or download your whitepaper. They most definitely will review testimonials from others who’ve experienced what it’s
Reading Time: 3 minutes “Marketing is no longer about the stuff that you make, but about the stories you tell.”– Seth Godin If there’s one thing you can do to inspire potential customers to reach out to you, it’s to connect with them. And a surefire way to connect
Reading Time: 4 minutes When you meet someone new for the first time, it’s common for folks to ask about where you work and what you do. Most of us have a well-rehearsed elevator pitch to share about our business or brand. On LinkedIn, your headline works the same
Reading Time: 4 minutes Two weeks ago, we shared a quick guide on how to perfect your LinkedIn profile. And while it’s a great way to get your profile published, we wanted to break the steps down for you even further. After all, we love a good blog series
Reading Time: 4 minutes Did you just get transported back to hair scrunchies and bomber jackets? We’ll tell you one thing, although that phrase is past its prime, epic content is not. And if you’re not prioritizing epic content—also known as long-form content—your content strategy might as well be
Reading Time: 5 minutes A friendly PSA:Stop treating LinkedIn like a recycled résumé. LinkedIn has evolved. What used to be a place to simply list your accomplishments for potential employers and colleagues is now a booming social media platform for businesses and professionals alike. It’s the place for you
