Reading Time: 4 minutes Did you just get transported back to hair scrunchies and bomber jackets? We’ll tell you one thing, although that phrase is past its prime, epic content is not. And if you’re not prioritizing epic content—also known as long-form content—your content strategy might as well be
Reading Time: 5 minutes A friendly PSA:Stop treating LinkedIn like a recycled résumé. LinkedIn has evolved. What used to be a place to simply list your accomplishments for potential employers and colleagues is now a booming social media platform for businesses and professionals alike. It’s the place for you
Reading Time: 3 minutes Two weeks ago, we started this blog series with information on e-newsletters and why you should add them to your 2021 content strategy. This week, we’re talking about a piece of content that’s a powerhouse for both optimization and the customer experience: the FAQ page.
Reading Time: 5 minutes Hiring someone new is exciting! But what about writing the job posting? The reviewing of tens or hundreds of applications? Holding all of those initial screenings? Not so much. As small business owners or hiring managers, we often want to push through the administrative portions
Reading Time: 3 minutes It’s the middle of October and we reckon, if you’re a business owner or agency, that you’re knee-deep in planning for 2021. After all, 2021 will be our year, right? Yes. Yes, it will. As you plan for all the amazing things you’re going to
Reading Time: 4 minutes Hiring your dream copywriter is possible, but it takes work. It takes understanding who you need on your team, the skill set you need them to bring and where you’re hoping this new hire will take your business. Over the past few months, we’ve held
Reading Time: 3 minutes Buckle up because we’re digging up a hard truth today. When you open Google and search for something, the result is generally hundreds of pages of links. You could click and scroll forever and never see everything the internet has to offer for one query.
Reading Time: 3 minutes Our team loves what we do. And one of the best parts about being in this industry is the legacy we’re continuing to build upon. Many copywriting greats have come before us and paved our way. Now, we take the lessons they taught us and
