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The Value of Copywriting: Why Investing Upfront Is Worth It

Reading Time: 4 minutes “Let’s just throw something up on the website for now. We can add better content later.” Famous last words, my friend. And, unfortunately, we’ve heard ‘em time and time again. After spending thousands (or tens of thousands) of dollars on a well-built website, businesses skip

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Feedback 101: Giving Feedback to Your Copywriter

Reading Time: 3 minutes Ah, the act of giving feedback. Doesn’t it make you feel a bit queasy? *shudder* Listen, even if you said you loved feedback, we probably wouldn’t believe you. But as an editor or the owner of a marketing agency, you know that feedback is a

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