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Cari Twitchell Writing For Lawyerist

10 Elements of a Successful Law Firm Website Home Page

After spending many hours reviewing submissions for this year’s Best Law Firm Websites competition, sometimes I was not impressed. That’s not to say there weren’t diamonds hidden in the rough, because there were. But I was astounded at how many websites—specifically how many home pages—made a lackluster

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Writing For Legal Publications

8 Pet Peeves of Law Firm Website Content

Your law firm website is probably going to to be your most effective digital marketing channel this year. To improve its effectiveness, correct the following mistakes. 1. Don’t Hide Your Phone Number In a world filled with smartphone users, you cannot afford to hide your phone number. It is common

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Cari Twitchell Writing For Lawyerist

20 Legal Marketing Ideas for Slow Days

We all have them—slow days. The days when the phone does not ring, the emails are not pouring in, and the work is under control. For some lawyers, these days are a welcome relief from the daily grind. For others, however, these days bring increased

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Cari Twitchell Writing For Lawyerist

How to Put Your Website’s Metadata to Work for You

Writing compelling copy for your website is essential to converting users to clients. That compelling copy not only includes what appears on your website’s pages. It also includes the content behind the scenes: metadata. Metadata is data about data. For example, your Word document has

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