Skip to content


Welcome to the Content Corner!

Get cozy with writing resources from our team.

brightly colored paper fanned out

What Is Tone in Writing?

Reading Time: 3 minutes “I foamed—I raved—I swore. I swung the chair upon which I had been sitting, and grated it upon the boards, but the noise arose over all and continually increased. It grew louder—louder—louder!” Is your heart rate picking up a bit? If not, maybe we should

Read More »

What Is Voice in Writing?

Reading Time: 3 minutes As a business owner, you might be looking for a magic wand that helps you connect with and convert your ideal audience into paying customers. But, did you know…. You already possess the magic you need to make it happen! That’s right. That magic is

Read More »
push pin with green head in a stack of hay

How to Find the Perfect Images for Your Website Content

Reading Time: 3 minutes Maddening. That’s the only word in the English language to describe trying to find that guy wearing the striped sweater and hat in those Where’s Waldo books. Amiright?! Interestingly, this is the same feeling we often experience when attempting to find perfect images to go

Read More »
angle from above of brown leather shoes standing on broken pavement

The Website Audit: How to Fix Broken Website Content

Reading Time: 3 minutes Zero leads. Leads from entirely wrong customers. Low website traffic. Do any of these strike a chord with you? If so, you might blame it on your pricing, your services or your competition. But the culprit is just as much broken website content as it

Read More »
right hand writing with a black pen in a notebook

Editing vs. Proofreading: What’s the Difference?

Reading Time: 3 minutes “Done is better than perfect.” Chances are, you’ve heard this statement before. While this mindset might work in some situations, it for sure does notbelong in website copywriting. Hey, we get it. You’re busy and all you want to do is get your website up

Read More »

The Simple Guide to Using Your Ideal Customer Avatar

Reading Time: 3 minutes “Constantly talking isn’t necessarily communicating.” – Charlie Kaufman Read that again. While we could drop the mic and walk away with sharing that statement, we have some thoughts to add. All the web content you publish should have one purpose: to communicate to your audience.

Read More »