Reading Time: 3 minutes “In order to be irreplaceable, one must always be different.” —Coco Chanel Only about 50% of small businesses make it to their fifth year. Although there are many factors involved in these failures, one of the most common is competition. The truth is, no matter
Reading Time: 3 minutes If you’ve hung around here very long, you’ve heard the term search engine optimization (SEO). When it comes to your website content, this is one important factor you do not want to miss out on. After all, Google handles at least 2 trillion searches each
Reading Time: 4 minutes Organizing the many pages on your website doesn’t have to be like organizing your sock drawer (where do they all disappear to?!). All you need to know are the basics of website content structure and a quick, step-by-step guide to creating a sitemap that works
Reading Time: 3 minutes “If only I could make him understand. I just don’t see things the way he does.” – Ariel, from Walt Disney’s The Little Mermaid Although Ariel was talking to Sebastian about her father, King Triton, these words ring true for all of us. We all
Reading Time: 3 minutes Listen up, agencies. We have a few questions for you. How much time do you spend editing? Formatting? Answering questions from your freelancers about structuring their content delivery? If you answered with “a lot,” we get it. That’s why we use a content template when
Reading Time: 3 minutes It’s a common myth that once you hit publish on your website, you can finally sit back and relax. While we hope you take a minute to celebrate your hard work, you must know this: your website is a living, breathing piece marketing tool that
Reading Time: 4 minutes You need compelling CTAs if you want to increase conversions on your website, blog, social media and beyond, plain and simple. Need proof? Take a look at these call-to-action stats: Adding CTAs to your Facebook page can increase click-through rates by 285%. Emails with a
Reading Time: 3 minutes Most successful businesses have something in common: they’re unique. Sounds like an oxymoron, right? Yet, these businesses have discovered how to serve their customers in a way only they can by defining their niche. In a world where hundreds of business owners are marketing similar
