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Find Where You Fit: How to Perform Competitor Research

Reading Time: 3 minutes “In order to be irreplaceable, one must always be different.” —Coco Chanel Only about 50% of small businesses make it to their fifth year. Although there are many factors involved in these failures, one of the most common is competition. The truth is, no matter

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The Optimized Website Page Breakdown

Reading Time: 3 minutes If you’ve hung around here very long, you’ve heard the term search engine optimization (SEO). When it comes to your website content, this is one important factor you do not want to miss out on. After all, Google handles at least 2 trillion searches each

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The Beginner’s Guide to Website Organization

Reading Time: 4 minutes Organizing the many pages on your website doesn’t have to be like organizing your sock drawer (where do they all disappear to?!). All you need to know are the basics of website content structure and a quick, step-by-step guide to creating a sitemap that works

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New Website Page Ideas to Keep Your Copy Fresh

Reading Time: 3 minutes It’s a common myth that once you hit publish on your website, you can finally sit back and relax. While we hope you take a minute to celebrate your hard work, you must know this: your website is a living, breathing piece marketing tool that

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The Importance of Understanding Your Niche & How to Define It

Reading Time: 3 minutes Most successful businesses have something in common: they’re unique. Sounds like an oxymoron, right? Yet, these businesses have discovered how to serve their customers in a way only they can by defining their niche. In a world where hundreds of business owners are marketing similar

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