Reading Time: 3 minutes Most successful businesses have something in common: they’re unique. Sounds like an oxymoron, right? Yet, these businesses have discovered how to serve their customers in a way only they can by defining their niche. In a world where hundreds of business owners are marketing similar
Reading Time: 3 minutes Each page on your website should have a call to action (CTA) that inspires visitors to connect with you. Beyond each page’s CTA, your website must include a Contact page, one of the most frequently visited pages on business websites. 6 Best Practices for Writing
Reading Time: 4 minutes As a creative agency, you juggle many moving parts. You’re responsible for handling client intake, managing your team, and ensuring content deliverables are on time and on point. Without a clear process, tasks can—and will—fall through the cracks. Keep your team on target and avoid
Reading Time: 4 minutes Around one billion people around the world experience some form of disability. This means that it’s quite likely that many people may experience barriers when attempting to visit your website. These barriers not only getting in the way of you connecting with your audience but
Reading Time: 3 minutes Regardless of the brand of bandages or soda you purchase at the store, you probably refer to them as band-aids and coke. Why? Both Band-Aid and Coca-Cola have used seamless and consistent branding to increase their brand visibility, earning them household-name status. Here’s a secret…
Reading Time: 5 minutes Your website is one of the main tools you have at your disposal to make real connections with your audience. Most people crave human connection Your website is the perfect place to showcase your humanity, building that coveted connection between you and your customer long
Reading Time: 4 minutes You scanned applications until your eyes glazed over. You read writing samples, viewed portfolios and completed reference calls. Now, you have the perfect copywriter to add to your agency—and they’ve accepted the position. Congratulations! Now it’s time to dive into onboarding your new copywriter. “Each
Reading Time: 5 minutes “Style is to forget all styles.” – Jules Renard The word “style” as a noun means “a manner of doing something.” As a verb, it means “to make in a particular form.” Either way you put it; style is distinctive. It stands out. Just as
