Lawyers are notorious for publishing their websites and then abruptly forgetting about them. Unfortunately, outdated content can quickly diminish a lawyer’s credibility. Do not let an apparent lack of attention to detail or an appearance of being “behind the times” cause you to lose potential
You have heard the phrase, “Jack of all trades, master of none.” As a solo practitioner or solopreneur, you are Jack. You must be able to handle all aspects of running a business on top of providing the legal services you have trained for. But chances are you are
You have a limited amount of time to spend on marketing, so why waste it? Here are nine marketing mistakes that waste time, money, and effort — but I see lawyers making them all the time. You have a limited amount of time to spend on marketing, so why
The About page on your law firm website is probably the second-most visited page. Make sure you do it justice by writing a bio that engages your audience. How you go about writing your bio is not as challenging as you may think — as long as
This post is part of “Creating a Business Plan,” a series of 2 posts. You can start at the beginning or see all posts in the series. Every new law practice needs a business plan. This is a guide to creating one, with a free template you can
This post is part of “Creating a Business Plan,” a series of 2 posts. You can see all posts in the series. If you are considering starting a law practice, you must consider how your firm will stand out when it comes to getting clients, attracting
So you want to write your own website copy? I highly recommend you don’t, for these two key reasons: 1. You Have More Important Things To Do Your time is precious, which means you should focus it on performing tasks that only you can handle.
You have a few precious seconds to get a visitor’s attention so they will stay on your website. Why does this matter? Because the longer they stay on your site, the more likely they are to contact you. One of the best ways to grab a visitor’s
