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Writing For Legal Publications

8 Pet Peeves of Law Firm Website Content

Your law firm website is probably going to to be your most effective digital marketing channel this year. To improve its effectiveness, correct the following mistakes. 1. Don’t Hide Your Phone Number In a world filled with smartphone users, you cannot afford to hide your phone number. It is common

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Cari Twitchell Writing For Lawyerist

20 Legal Marketing Ideas for Slow Days

We all have them—slow days. The days when the phone does not ring, the emails are not pouring in, and the work is under control. For some lawyers, these days are a welcome relief from the daily grind. For others, however, these days bring increased

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Cari Twitchell Writing For Lawyerist

How to Put Your Website’s Metadata to Work for You

Writing compelling copy for your website is essential to converting users to clients. That compelling copy not only includes what appears on your website’s pages. It also includes the content behind the scenes: metadata. Metadata is data about data. For example, your Word document has

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Cari Twitchell Writing For Lawyerist

How to Turn Lawyers into Better Writers

By and large, lawyers fall into two camps: those who won’t admit their writing needs help, and those who don’t realize it. Set aside your ego. It’s time for some introspection and, hopefully, action. Be Honest With Yourself Good legal writing is not about using

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Cari Twitchell Writing For Lawyerist

An Essential Networking Ingredient: Followup

When it comes down to it, networking is nothing other than opening yourself up to new relationships and new possibilities. This requires you to get out there and follow up. While this is important for all lawyers, it is downright critical for solo attorneys and

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Writing For Legal Publications

8 Best Practices for Law Firm Website Content

If your website content does not engage and convert, then your website is a waste of time and money — even if you have a great website design. To ensure your website copy makes a positive impact on your audience, put the following best practices to

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Writing For Legal Publications

3 Steps to Measuring Content Marketing ROI

Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. Content marketing is a lower-cost method of reaching prospective clients. As with every other marketing effort you pursue, you must know how your efforts impact your law firm’s bottom line. This

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