Reading Time: 3 minutes Are you a solopreneur, running a business on your own? When you are your business, your business is a personal brand business. And when you’re selling you, your website should follow that unique and personal brand to a tee. How? By ensuring these two pivotal
Reading Time: 3 minutes Are you walking on eggshells with your website content? You know that your niche requires you to be a professional in your website copy, but you also know how important it is to show the personal side of your business. After all, 94% of your
Reading Time: 3 minutes Happy New Year! With the turn of the new year, we find now to be the perfect time to evaluate how well your website is performing for your business, starting with your website content. As your website is the hub of your business online, it
Reading Time: < 1 minute The holiday season is here. There’s a chill in the air and snow on the ground (at least in our neck of the woods) as the year-end quickly approaches. We don’t ever want to miss an opportunity to show our gratitude, especially during the holiday
Reading Time: 3 minutes Whether you’re an experienced content marketer or the owner of a small business just getting started, you can never know too much. In fact, reading what the experts in the field have to say can give you the competitive edge you need to create useful
Reading Time: 2 minutes How frustrating is it to search online for an answer, find it and realize it’s completely outdated? Worse yet is discovering the product or service you need listed on a company’s website is no longer sold. These examples of outdated website content have happened to
Reading Time: 3 minutes Take a moment to consider how many pieces of content you might see in a day. Do you scroll through your social media mindlessly at the start of your day? Do you have a favorite blog you check in the afternoon? The average adult spends
Reading Time: 3 minutes Where would a writer never want to live? A writer’s block! See what I did there? There’s nothing quite like a witty joke to reel a reader in. And reeling in a reader is exactly what you need to do with each page of copy
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