Reading Time: 4 minutes You scanned applications until your eyes glazed over. You read writing samples, viewed portfolios and completed reference calls. Now, you have the perfect copywriter to add to your agency—and they’ve accepted the position. Congratulations! Now it’s time to dive into onboarding your new copywriter. “Each
Reading Time: 5 minutes “Style is to forget all styles.” – Jules Renard The word “style” as a noun means “a manner of doing something.” As a verb, it means “to make in a particular form.” Either way you put it; style is distinctive. It stands out. Just as
Reading Time: 4 minutes If you’re a business in the 21st century, most of your potential customers are finding you first online. That means your website is one of the first places your audience will get to know you. Most customers who visit your website will only give you
Reading Time: 4 minutes As a search marketing agency or web design and development agency, you know that the work you do can drastically turn your clients’ businesses around. You also know that much of the work you do depends on your clients’ ability to deliver on their end.
Reading Time: 3 minutes Marketing copy lives on your website, your social media and in your email. It’s found on your landing pages, your direct mail materials and in search engines. Your copy stands among the millions of pieces of copy written for businesses just like yours. So how
Reading Time: 3 minutes Let’s be real for a second. Content creation is time-consuming, especially when you’re trying to run a business. But it’s also absolutely necessary when it comes to marketing your services online. If you find that you simply don’t have the time or energy for content
Reading Time: 2 minutes Your website isn’t complete without you. Being personal with your customers in your website copy is a surefire way to build a connection. In fact… 94% of consumers say they’re likely to be loyal to a business that offers transparency 64% of consumers say shared
Reading Time: 3 minutes Even the most well-written website copy will stay hidden without a bit of search engine optimization (SEO). That’s where optimized website content through the use of keywords comes in. What’s a Keyword, Anyway? A keyword is an idea that helps you define what the content
