If you aren’t online, you don’t exist. — 21st Century Parable Most people turn first to Google to find your website after they hear about your services. If they can’t find your practice on the first page of Google, they are likely to move on to

By and large, lawyers fall into two camps: those who won’t admit their writing needs help, and those who don’t realize it. Set aside your ego. It’s time for some introspection and, hopefully, action. Be Honest With Yourself Good legal writing is not about using

When it comes down to it, networking is nothing other than opening yourself up to new relationships and new possibilities. This requires you to get out there and follow up. While this is important for all lawyers, it is downright critical for solo attorneys and

If your website content does not engage and convert, then your website is a waste of time and money — even if you have a great website design. To ensure your website copy makes a positive impact on your audience, put the following best practices to

Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. Content marketing is a lower-cost method of reaching prospective clients. As with every other marketing effort you pursue, you must know how your efforts impact your law firm’s bottom line. This

Your website’s practice area page—the page on which you explain what kind of law you practice—has a big job to do. A well-executed practice area page is often what convinces prospective clients to contact you. But if your website has a poorly executed practice area page, potential clients may just

According to a Small Business Trends and Verizon 2014 survey, 85% of small business owners say they get most of their business through word-of-mouth referrals. Word-of-mouth referrals are the lifeblood of new clients for lawyers. But ensuring that a steady stream of referrals continues to roll