Reading Time: 3 minutes Created a customer persona (a.k.a. ideal client avatar)? Check! Conducted keyword research to find out what your customer is searching for? Check! Well done! You’re well on your way to creating website content that speaks directly to your target customer. There is more you can
Reading Time: 3 minutes As a business owner, you’ve probably heard about “customer experience.” In fact, it is one of the main areas of focus for most businesses nowadays—and for good reason. Whether amazing or absolutely dreadful, customer experience has the ability to make or break your business. CX
Reading Time: 3 minutes You’ve done it! You’ve written new copy for each page of your website. Everything is uploaded, images are in place and you feel as if you’re finally ready to launch. But, as you hover over the “publish” button, you hesitate. Did you miss something? Chances
Reading Time: 3 minutes Are you wishing you could attract only the clients you dream about? If so, it’s time to do something about it. Compelling website copywriting is the best tool for attracting and converting those ideal clients. Want to Attract Your Dream Clients? Here Are 5 Website
Reading Time: 3 minutes “You never get a second chance to make a first impression.” Will Rogers, beloved stage actor and performer, might not have known his words would mean so much for businesses trying to stake their claim online. But, his words ring true for your online presence.
Reading Time: 2 minutes Take a moment to consider your website. When a potential customer looks you up online, what are they looking for? Believe it or not, they’re not looking for an award-winning novel. Whether they’re looking for your business hours or more information about your services, they
Reading Time: 2 minutes As a business owner, outsourcing your content creation efforts can save you a lot of valuable time. Last week, in our post, 3 Signs It’s Time to Outsource Your Content Marketing, we explained that if your content marketing is on your back burner and/or it’s
Reading Time: 2 minutes As a business owner with so many things to juggle, content marketing might seem like something you can come back to later. After all, it’s just a blog, right? No one will miss a couple social media posts each week, right? Actually, this couldn’t be
