Reading Time: 4 minutes As a search marketing agency or web design and development agency, you know that the work you do can drastically turn your clients’ businesses around. You also know that much of the work you do depends on your clients’ ability to deliver on their end.
Reading Time: 3 minutes Marketing copy lives on your website, your social media and in your email. It’s found on your landing pages, your direct mail materials and in search engines. Your copy stands among the millions of pieces of copy written for businesses just like yours. So how
Reading Time: 3 minutes Let’s be real for a second. Content creation is time-consuming, especially when you’re trying to run a business. But it’s also absolutely necessary when it comes to marketing your services online. If you find that you simply don’t have the time or energy for content
Reading Time: 2 minutes Your website isn’t complete without you. Being personal with your customers in your website copy is a surefire way to build a connection. In fact… 94% of consumers say they’re likely to be loyal to a business that offers transparency 64% of consumers say shared
Reading Time: 3 minutes Even the most well-written website copy will stay hidden without a bit of search engine optimization (SEO). That’s where optimized website content through the use of keywords comes in. What’s a Keyword, Anyway? A keyword is an idea that helps you define what the content
Reading Time: 2 minutes Are you a marketing agency with an overwhelmed content department? Or, maybe you’re a design, development or SEO agency who wants to add additional services to your repertoire. If so, you might benefit from outsourcing your copy needs to a white label copywriting service. What
Reading Time: 3 minutes Created a customer persona (a.k.a. ideal client avatar)? Check! Conducted keyword research to find out what your customer is searching for? Check! Well done! You’re well on your way to creating website content that speaks directly to your target customer. There is more you can
Reading Time: 3 minutes As a business owner, you’ve probably heard about “customer experience.” In fact, it is one of the main areas of focus for most businesses nowadays—and for good reason. Whether amazing or absolutely dreadful, customer experience has the ability to make or break your business. CX
