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Content Writing Mistakes

7 Website Content Mistakes That Will Cost You Clients

Reading Time: 9 minutes You know your website is your most important online marketing tool. So you did your due diligence when building it. You worked hard to get a design that matches your brand. Moreover, you focused on creating content that would: Attract search traffic Speak to your

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Cari Twitchell Writing For Lawyerist

5 LinkedIn Profile Features You Need to Get Right

Reading Time: 8 minutes LinkedIn is the largest professional networking social platform. With more than 467 million users, and a little over two new users signing up every minute, it is the place to be to build your professional brand and expand your network of influence. Give yourself a

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Cari Twitchell Writing For Lawyerist

10 Elements of a Successful Law Firm Website Home Page

Reading Time: 3 minutes After spending many hours reviewing submissions for this year’s Best Law Firm Websites competition, sometimes I was not impressed. That’s not to say there weren’t diamonds hidden in the rough, because there were. But I was astounded at how many websites—specifically how many home pages—made a

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Writing For Legal Publications

8 Pet Peeves of Law Firm Website Content

Reading Time: 3 minutes Your law firm website is probably going to to be your most effective digital marketing channel this year. To improve its effectiveness, correct the following mistakes. 1. Don’t Hide Your Phone Number In a world filled with smartphone users, you cannot afford to hide your phone number. It is common

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Cari Twitchell Writing For Lawyerist

20 Legal Marketing Ideas for Slow Days

Reading Time: 5 minutes We all have them—slow days. The days when the phone does not ring, the emails are not pouring in, and the work is under control. For some lawyers, these days are a welcome relief from the daily grind. For others, however, these days bring increased

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Cari Twitchell Writing For Lawyerist

How to Put Your Website’s Metadata to Work for You

Reading Time: 5 minutes Writing compelling copy for your website is essential to converting users to clients. That compelling copy not only includes what appears on your website’s pages. It also includes the content behind the scenes: metadata. Metadata is data about data. For example, your Word document has

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Cari Twitchell Writing For Lawyerist

How to Turn Lawyers into Better Writers

Reading Time: 4 minutes By and large, lawyers fall into two camps: those who won’t admit their writing needs help, and those who don’t realize it. Set aside your ego. It’s time for some introspection and, hopefully, action. Be Honest With Yourself Good legal writing is not about using

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