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Cari Twitchell Writing For Lawyerist

How to Put Your Website’s Metadata to Work for You

Reading Time: 5 minutes Writing compelling copy for your website is essential to converting users to clients. That compelling copy not only includes what appears on your website’s pages. It also includes the content behind the scenes: metadata. Metadata is data about data. For example, your Word document has

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Cari Twitchell Writing For Lawyerist

How to Turn Lawyers into Better Writers

Reading Time: 4 minutes By and large, lawyers fall into two camps: those who won’t admit their writing needs help, and those who don’t realize it. Set aside your ego. It’s time for some introspection and, hopefully, action. Be Honest With Yourself Good legal writing is not about using

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Cari Twitchell Writing For Lawyerist

An Essential Networking Ingredient: Followup

Reading Time: 3 minutes When it comes down to it, networking is nothing other than opening yourself up to new relationships and new possibilities. This requires you to get out there and follow up. While this is important for all lawyers, it is downright critical for solo attorneys and

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Writing For Legal Publications

8 Best Practices for Law Firm Website Content

Reading Time: 4 minutes If your website content does not engage and convert, then your website is a waste of time and money — even if you have a great website design. To ensure your website copy makes a positive impact on your audience, put the following best practices to

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Writing For Legal Publications

3 Steps to Measuring Content Marketing ROI

Reading Time: 7 minutes Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. Content marketing is a lower-cost method of reaching prospective clients. As with every other marketing effort you pursue, you must know how your efforts impact your law firm’s bottom line. This

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Cari Twitchell Writing For Lawyerist

How To Write Your Practice Area Page

Reading Time: 3 minutes Your website’s practice area page—the page on which you explain what kind of law you practice—has a big job to do. A well-executed practice area page is often what convinces prospective clients to contact you. But if your website has a poorly executed practice area page, potential clients may just

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Writing For Legal Publications

Cultivating Word-of-Mouth Referrals

Reading Time: 3 minutes According to a Small Business Trends and Verizon 2014 survey, 85% of small business owners say they get most of their business through word-of-mouth referrals. Word-of-mouth referrals are the lifeblood of new clients for lawyers. But ensuring that a steady stream of referrals continues to roll

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