Reading Time: 3 minutes Your business is special. You have chosen a brand that accentuates what you offer. You have chosen a website that speaks that brand down to the very last font color. And, yet… Something feels off. You feel as if something is missing, as if your
Reading Time: 4 minutes I have written at length about what not to do on your website if you want to make the right first impression on prospective clients. In response, several of you reached out to me to ask for examples of how to do things right. To help
Reading Time: 9 minutes You know your website is your most important online marketing tool. So you did your due diligence when building it. You worked hard to get a design that matches your brand. Moreover, you focused on creating content that would: Attract search traffic Speak to your
Reading Time: 8 minutes LinkedIn is the largest professional networking social platform. With more than 467 million users, and a little over two new users signing up every minute, it is the place to be to build your professional brand and expand your network of influence. Give yourself a
Reading Time: 3 minutes After spending many hours reviewing submissions for this year’s Best Law Firm Websites competition, sometimes I was not impressed. That’s not to say there weren’t diamonds hidden in the rough, because there were. But I was astounded at how many websites—specifically how many home pages—made a
Reading Time: 3 minutes Your law firm website is probably going to to be your most effective digital marketing channel this year. To improve its effectiveness, correct the following mistakes. 1. Don’t Hide Your Phone Number In a world filled with smartphone users, you cannot afford to hide your phone number. It is common
Reading Time: 5 minutes We all have them—slow days. The days when the phone does not ring, the emails are not pouring in, and the work is under control. For some lawyers, these days are a welcome relief from the daily grind. For others, however, these days bring increased
Reading Time: 5 minutes Writing compelling copy for your website is essential to converting users to clients. That compelling copy not only includes what appears on your website’s pages. It also includes the content behind the scenes: metadata. Metadata is data about data. For example, your Word document has
