Skip to content

Blog

Welcome to the Content Corner!

Get cozy with writing resources from our team.

Cari Twitchell Writing For Lawyerist

How To Write Your Practice Area Page

Reading Time: 3 minutes Your website’s practice area page—the page on which you explain what kind of law you practice—has a big job to do. A well-executed practice area page is often what convinces prospective clients to contact you. But if your website has a poorly executed practice area page, potential clients may just

Read More »
Writing For Legal Publications

Cultivating Word-of-Mouth Referrals

Reading Time: 3 minutes According to a Small Business Trends and Verizon 2014 survey, 85% of small business owners say they get most of their business through word-of-mouth referrals. Word-of-mouth referrals are the lifeblood of new clients for lawyers. But ensuring that a steady stream of referrals continues to roll

Read More »
Writing For Legal Publications

9 Steps to an Effective Content Marketing Plan

Reading Time: 6 minutes In my last post, I provided a quick summary of content marketing—what it is and how to do it right. Now that you have the foundation, let’s create a plan that will help you achieve your business goals. And here’s the thing: you do want to do it

Read More »
Cari Twitchell Writing For Lawyerist

Content Marketing: What It Is and How To Do It Right

Reading Time: 4 minutes “Content marketing is all the marketing that’s left.” —Seth Godin You can no longer rely solely on paid ads and word-of-mouth referrals to attract potential clients. Instead, you need to create and share content that draws in and engages potential clients with content marketing. According to the

Read More »
Cari Twitchell Writing For Lawyerist

Keep Your Website Copy Up-to-Date

Reading Time: 4 minutes Lawyers are notorious for publishing their websites and then abruptly forgetting about them. Unfortunately, outdated content can quickly diminish a lawyer’s credibility. Do not let an apparent lack of attention to detail or an appearance of being “behind the times” cause you to lose potential

Read More »
Cari Twitchell Writing For Lawyerist

How to Outsource or Delegate Administrative Tasks

Reading Time: 4 minutes You have heard the phrase, “Jack of all trades, master of none.” As a solo practitioner or solopreneur, you are Jack. You must be able to handle all aspects of running a business on top of providing the legal services you have trained for. But chances are you are

Read More »
Cari Twitchell Writing For Lawyerist

9 Marketing Mistakes You Can’t Afford to Make

Reading Time: 4 minutes You have a limited amount of time to spend on marketing, so why waste it? Here are nine marketing mistakes that waste time, money, and effort — but I see lawyers making them all the time. You have a limited amount of time to spend on marketing, so why

Read More »
Cari Twitchell Writing For Lawyerist

How To Write an Engaging Lawyer Bio

Reading Time: 5 minutes The About page on your law firm website is probably the second-most visited page. Make sure you do it justice by writing a bio that engages your audience. How you go about writing your bio is not as challenging as you may think — as long as

Read More »

Archives