Reading Time: 3 minutes After spending many hours reviewing submissions for this year’s Best Law Firm Websites competition, sometimes I was not impressed. That’s not to say there weren’t diamonds hidden in the rough, because there were. But I was astounded at how many websites—specifically how many home pages—made a

Reading Time: 3 minutes Your law firm website is probably going to to be your most effective digital marketing channel this year. To improve its effectiveness, correct the following mistakes. 1. Don’t Hide Your Phone Number In a world filled with smartphone users, you cannot afford to hide your phone number. It is common

Reading Time: 5 minutes We all have them—slow days. The days when the phone does not ring, the emails are not pouring in, and the work is under control. For some lawyers, these days are a welcome relief from the daily grind. For others, however, these days bring increased

Reading Time: 5 minutes Writing compelling copy for your website is essential to converting users to clients. That compelling copy not only includes what appears on your website’s pages. It also includes the content behind the scenes: metadata. Metadata is data about data. For example, your Word document has

Reading Time: 3 minutes If you aren’t online, you don’t exist. — 21st Century Parable Most people turn first to Google to find your website after they hear about your services. If they can’t find your practice on the first page of Google, they are likely to move on to

Reading Time: 4 minutes By and large, lawyers fall into two camps: those who won’t admit their writing needs help, and those who don’t realize it. Set aside your ego. It’s time for some introspection and, hopefully, action. Be Honest With Yourself Good legal writing is not about using

Reading Time: 3 minutes When it comes down to it, networking is nothing other than opening yourself up to new relationships and new possibilities. This requires you to get out there and follow up. While this is important for all lawyers, it is downright critical for solo attorneys and

Reading Time: 4 minutes If your website content does not engage and convert, then your website is a waste of time and money — even if you have a great website design. To ensure your website copy makes a positive impact on your audience, put the following best practices to