Reading Time: 3 minutes Your website’s practice area page—the page on which you explain what kind of law you practice—has a big job to do. A well-executed practice area page is often what convinces prospective clients to contact you. But if your website has a poorly executed practice area page, potential clients may just
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Reading Time: 3 minutes According to a Small Business Trends and Verizon 2014 survey, 85% of small business owners say they get most of their business through word-of-mouth referrals. Word-of-mouth referrals are the lifeblood of new clients for lawyers. But ensuring that a steady stream of referrals continues to roll
Reading Time: 6 minutes In my last post, I provided a quick summary of content marketing—what it is and how to do it right. Now that you have the foundation, let’s create a plan that will help you achieve your business goals. And here’s the thing: you do want to do it
Reading Time: 4 minutes “Content marketing is all the marketing that’s left.” —Seth Godin You can no longer rely solely on paid ads and word-of-mouth referrals to attract potential clients. Instead, you need to create and share content that draws in and engages potential clients with content marketing. According to the
Reading Time: 4 minutes Lawyers are notorious for publishing their websites and then abruptly forgetting about them. Unfortunately, outdated content can quickly diminish a lawyer’s credibility. Do not let an apparent lack of attention to detail or an appearance of being “behind the times” cause you to lose potential
Reading Time: 4 minutes You have heard the phrase, “Jack of all trades, master of none.” As a solo practitioner or solopreneur, you are Jack. You must be able to handle all aspects of running a business on top of providing the legal services you have trained for. But chances are you are
Reading Time: 4 minutes You have a limited amount of time to spend on marketing, so why waste it? Here are nine marketing mistakes that waste time, money, and effort — but I see lawyers making them all the time. You have a limited amount of time to spend on marketing, so why
Reading Time: 5 minutes The About page on your law firm website is probably the second-most visited page. Make sure you do it justice by writing a bio that engages your audience. How you go about writing your bio is not as challenging as you may think — as long as