Reading Time: 4 minutes If your website content does not engage and convert, then your website is a waste of time and money — even if you have a great website design. To ensure your website copy makes a positive impact on your audience, put the following best practices to
Reading Time: 7 minutes Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. Content marketing is a lower-cost method of reaching prospective clients. As with every other marketing effort you pursue, you must know how your efforts impact your law firm’s bottom line. This
Reading Time: 3 minutes Your website’s practice area page—the page on which you explain what kind of law you practice—has a big job to do. A well-executed practice area page is often what convinces prospective clients to contact you. But if your website has a poorly executed practice area page, potential clients may just
Reading Time: 3 minutes According to a Small Business Trends and Verizon 2014 survey, 85% of small business owners say they get most of their business through word-of-mouth referrals. Word-of-mouth referrals are the lifeblood of new clients for lawyers. But ensuring that a steady stream of referrals continues to roll
Reading Time: 6 minutes In my last post, I provided a quick summary of content marketing—what it is and how to do it right. Now that you have the foundation, let’s create a plan that will help you achieve your business goals. And here’s the thing: you do want to do it
Reading Time: 4 minutes “Content marketing is all the marketing that’s left.” —Seth Godin You can no longer rely solely on paid ads and word-of-mouth referrals to attract potential clients. Instead, you need to create and share content that draws in and engages potential clients with content marketing. According to the
Reading Time: 4 minutes Lawyers are notorious for publishing their websites and then abruptly forgetting about them. Unfortunately, outdated content can quickly diminish a lawyer’s credibility. Do not let an apparent lack of attention to detail or an appearance of being “behind the times” cause you to lose potential
Reading Time: 4 minutes You have heard the phrase, “Jack of all trades, master of none.” As a solo practitioner or solopreneur, you are Jack. You must be able to handle all aspects of running a business on top of providing the legal services you have trained for. But chances are you are
