Reading Time: 4 minutes “Content marketing is all the marketing that’s left.” —Seth Godin You can no longer rely solely on paid ads and word-of-mouth referrals to attract potential clients. Instead, you need to create and share content that draws in and engages potential clients with content marketing. According to the
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Reading Time: 4 minutes Lawyers are notorious for publishing their websites and then abruptly forgetting about them. Unfortunately, outdated content can quickly diminish a lawyer’s credibility. Do not let an apparent lack of attention to detail or an appearance of being “behind the times” cause you to lose potential
Reading Time: 4 minutes You have heard the phrase, “Jack of all trades, master of none.” As a solo practitioner or solopreneur, you are Jack. You must be able to handle all aspects of running a business on top of providing the legal services you have trained for. But chances are you are
Reading Time: 4 minutes You have a limited amount of time to spend on marketing, so why waste it? Here are nine marketing mistakes that waste time, money, and effort — but I see lawyers making them all the time. You have a limited amount of time to spend on marketing, so why
Reading Time: 5 minutes The About page on your law firm website is probably the second-most visited page. Make sure you do it justice by writing a bio that engages your audience. How you go about writing your bio is not as challenging as you may think — as long as
Reading Time: 5 minutes This post is part of “Creating a Business Plan,” a series of 2 posts. You can start at the beginning or see all posts in the series. Every new law practice needs a business plan. This is a guide to creating one, with a free template you can
Reading Time: 3 minutes This post is part of “Creating a Business Plan,” a series of 2 posts. You can see all posts in the series. If you are considering starting a law practice, you must consider how your firm will stand out when it comes to getting clients, attracting
Reading Time: 3 minutes So you want to write your own website copy? I highly recommend you don’t, for these two key reasons: 1. You Have More Important Things To Do Your time is precious, which means you should focus it on performing tasks that only you can handle.