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What Is Tone in Writing?

“I foamed—I raved—I swore. I swung the chair upon which I had been sitting, and grated it upon the boards, but the noise arose over all and continually increased. It grew louder—louder—louder!” Is your heart rate picking up a bit? If not, maybe we should

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What Is Voice in Writing?

As a business owner, you might be looking for a magic wand that helps you connect with and convert your ideal audience into paying customers. But, did you know…. You already possess the magic you need to make it happen! That’s right. That magic is

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The Simple Guide to Using Your Ideal Customer Avatar

“Constantly talking isn’t necessarily communicating.” – Charlie Kaufman Read that again. While we could drop the mic and walk away with sharing that statement, we have some thoughts to add. All the web content you publish should have one purpose: to communicate to your audience.

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