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The Simple Guide to Using Your Ideal Customer Avatar

“Constantly talking isn’t necessarily communicating.” – Charlie Kaufman Read that again. While we could drop the mic and walk away with sharing that statement, we have some thoughts to add. All the web content you publish should have one purpose: to communicate to your audience.

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The Optimized Website Page Breakdown

If you’ve hung around here very long, you’ve heard the term search engine optimization (SEO). When it comes to your website content, this is one important factor you do not want to miss out on. After all, Google handles at least 2 trillion searches each

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dark wooden card catalog with brass pulls

The Beginner’s Guide to Website Organization

Organizing the many pages on your website doesn’t have to be like organizing your sock drawer (where do they all disappear to?!). All you need to know are the basics of website content structure and a quick, step-by-step guide to creating a sitemap that works

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