Reading Time: 5 minutes A friendly PSA:Stop treating LinkedIn like a recycled résumé. LinkedIn has evolved. What used to be a place to simply list your accomplishments for potential employers and colleagues is now a booming social media platform for businesses and professionals alike. It’s the place for you
Reading Time: 3 minutes Welcome to part two of our three-part blog series on key types of content you should include in your content marketing strategy. This week, we’re talking about a piece of content that’s a powerhouse for both optimization and the customer experience: the FAQ page. Read
Reading Time: 5 minutes Hiring someone new is exciting! But what about writing the job posting? The reviewing of tens or hundreds of applications? Holding all of those initial screenings? Not so much. As small business owners or hiring managers, we often want to push through the administrative portions
Reading Time: 3 minutes As a business owner, you’re constantly having to plan for all the amazing (and, admit it, all the mundane) things you’re going to do in your business. While you’re working hard at this, please don’t forget your content strategy. It’s crucial for the success of
Reading Time: 4 minutes Hiring your dream copywriter is possible, but it takes work. It takes understanding who you need on your team, the skill set you need them to bring and where you’re hoping this new hire will take your business. Over the past few months, we’ve held
Reading Time: 3 minutes Buckle up because we’re digging up a hard truth today. When you open Google and search for something, the result is generally hundreds of pages of links. You could click and scroll forever and never see everything the internet has to offer for one query.
Reading Time: 3 minutes Our team loves what we do. And one of the best parts about being in this industry is the legacy we’re continuing to build upon. Many copywriting greats have come before us and paved our way. Now, we take the lessons they taught us and
Reading Time: 3 minutes We have a great affection for Mammalia within the Felis catus species. In other words, we love cats. There’s only one way to define the sentence above: gobbledygook. This term is so much more than a fun word to say—it’s something to avoid in your
