Reading Time: 2 minutes Three social media accounts to manage. Two videos to produce. A podcast to record. A lead magnet to edit and publish. Two blog posts that haven’t even been started yet… Sound familiar? If you’ve jumped into the deep end of content marketing it might. When
Reading Time: 5 minutes Sometimes, the marketing industry sounds a bit like a crowded room (or one of those monkeys with the cymbals who’s had a good night’s sleep). There’s so much noise coming from every corner, telling you how content marketing should be. There’s also noise coming from
Reading Time: 4 minutes Here at CCS, we take our content projects seriously. So seriously, in fact, that we have our very own superstar project manager tasked with ensuring each project stays on track. Erin Larson, our expert Word Nerd Wrangler, is indeed a miracle worker. Each day, she
Reading Time: 4 minutes Do you know what else is magical? Music! Especially songs straight from our favorite Disney films. Your favorite animated film can teach you a lot. If you listen closely enough, you may also learn a thing or two about marketing. So, grab your hairbrush microphone
Reading Time: 3 minutes The true definition of generic is a characteristic of or relating to a class or group of things; not specific. In other words, generic copy is copy that could be written for any audience, not specifically yours. Why does that matter so much? It’s impossible
Reading Time: 3 minutes As a content marketing agency, we know that one of the hardest things we must do is find quality writers who can deliver strong copy on behalf of our customers. After all, the success of any marketing campaign hinges on the message. It’s easy to
Reading Time: 3 minutes Smiling’s one of our favorite things to do around here, right behind laughing until tea spills from our noses. We also enjoy making other people smile with our work. Not only do we want happy customers, but we also want a giddy Google. That’s a
Reading Time: 4 minutes We believe in magic around here. Fairy dust that makes you fly…dancing brooms…a purse that you can pull a coat rack from…all of it. We also believe in the magic of words. We know you can’t publish them and expect your audience to magically find
