Brand Services

Define Your Message & Discover Your Audience With Our Branding Services

Before you can create content that truly connects with your audience, you must understand who you are.

“Whooo areeee yoouuuuu?”
—Absolem the Caterpillar, Alice in Wonderland

Your brand is how your audience perceives you. The first critical component of your brand is your brand message—the story you share via content to inspire and resonate with your audience. And the other component is figuring out just who they are.

Brand Messaging & Style Guide Development

A brand style guide (also known as a brand book or brand guide) can help you clarify your brand message and guide your content marketing efforts. It’s a living, breathing document that includes important info about your message, business and audience, including your:

  • Brand story and purpose
  • Mission, vision and values
  • Unique selling proposition
  • Voice, tone and point of view

We offer full brand messaging and brand guide development services that include a full interview, brand message breakdown and ideal customer avatar (ICA) creation. When you receive your final brand guide PDF, you’ll have a full understanding of your message, voice and audience so you can create content that works.

3 businesswomen walking in an office

Ideal Customer Avatar (ICA) Creation

By trying to appeal to all, you’ll connect to none. Not everyone is your audience, and that’s okay. In fact, it’s a superpower. Finding and connecting with those who need you the most can boost your leads and grow your business. We’ve seen it time and time again.

An ideal customer avatar (ICA) or a buyer persona is a detailed description of your target customer. Through an in-depth interview as well as customer and competitor research, we help you define your ideal customer so you can speak their language. 

We’ll help you drill down deep into what makes your customer tick, including their:

  • Desires
  • Needs
  • Fears
  • Challenges
  • And so much more!

With a custom ICA in hand, you and your team will be able to tailor your message to meet your customers where they are. It’s the only surefire way to connect.

Need  Personal Branding Services?

businesswoman in wheelchair at table with laptop

In addition to business branding services, we offer unique copy to individuals seeking to stand out online. Our personal branding services include:

  • LinkedIn summary writing 
  • Website bio copywriting

Whether you’re seeking a new job or new clients, be sure to make the right first impression with a professional bio written specifically for your website or your LinkedIn profile.  

Connect With & Convert Your Audience by Defining Your Brand

 

To grow your business, you must shift your attention away from all the data and take it back to the basics of your brand. We can help you connect with those who matter most. To learn more, give our team a call at 612-643-1824 or contact us online.