By trying to appeal to all, you’ll connect to none. Not everyone is your audience, and that’s okay. In fact, it’s a superpower. Finding and connecting with those who need you the most can boost your leads and grow your business. We’ve seen it time and time again.
An ideal customer avatar (ICA) or a buyer persona is a detailed description of your target customer. Through an in-depth interview as well as customer and competitor research, we help you define your ideal customer so you can speak their language.
We’ll help you drill down deep into what makes your customer tick, including their:
- Desires
- Needs
- Fears
- Challenges
- And so much more!
With a custom ICA in hand, you and your team will be able to tailor your message to meet your customers where they are. It’s the only surefire way to connect.