All About Personas: Why and How to Create Them
Reading Time: 5 minutes Belonging to a small marketing department isn’t easy. Whether you’re a team of one or have a few people working with you, you typically have
Avatars & Personas
Audience Targeting: 3 Steps to Creating Content Your Customers Crave
Reading Time: 4 minutes “My website isn’t drawing much traffic. How do I grab my audience’s attention?” “Folks visiting my website aren’t contacting me. Why?” Does either of these
You Can Choose Your Target Audience. Here’s How.
Reading Time: 4 minutes You can choose your target audience. That’s right, your target audience—that dream group of ideal customers, is for you to define. This fact is so
Speak Your Audience’s Language in Your Website Copy
Reading Time: 3 minutes The true definition of generic is a characteristic of or relating to a class or group of things; not specific. In other words, generic copy
How to Wow Your Audience With Personalized Web Content
Reading Time: 4 minutes It’s nice to walk into a local coffee shop and hear them greet you by name. It’s fun to open a gift that you genuinely
User-Generated Content: The Content Marketing Buzzword to Embrace in 2020
Reading Time: 3 minutes As the buzzword “user-generated content” (UGC) continues to float through the marketing industry, we see a fearful response from marketing agencies and professionals. Some see
The Simple Guide to Using Your Ideal Customer Avatar
Reading Time: 3 minutes “Constantly talking isn’t necessarily communicating.” – Charlie Kaufman Read that again. While we could drop the mic and walk away with sharing that statement, we
5 Secret Ways to Get to Know Your Target Audience Even Better
Reading Time: 3 minutes Created a customer persona (a.k.a. ideal client avatar)? Check! Conducted keyword research to find out what your customer is searching for? Check! Well done! You’re
How to Enhance Customer Experience Through Website Copy
Reading Time: 3 minutes As a business owner, you’ve probably heard about “customer experience.” In fact, it is one of the main areas of focus for most businesses nowadays—and