Reading Time: 5 minutes Coca-Cola. Band-Aid. Kleenex. Oreo. Nike. Ford. You know these brands well. Have you ever considered why? Contrary to what you might think, it’s not because
Reading Time: 3 minutes “Is this sentence right?” “Is this paragraph enough?” “Is this page total garbage?” Yep, this sounds familiar. If this is you right now, trust us
Reading Time: 2 minutes Wouldn’t it be super awesome if Morgan Freeman could narrate our lives? “She sat there. Staring at a blinking cursor until her eyes went blurry.
Reading Time: 2 minutes As a company attempting to stand out from the crowd, it’s imperative that you have a unique brand voice. This is the voice you’ll use
Reading Time: 3 minutes “If only I could make him understand. I just don’t see things the way he does.” – Ariel, from Walt Disney’s The Little Mermaid Although
Reading Time: 3 minutes Most successful businesses have something in common: they’re unique. Sounds like an oxymoron, right? Yet, these businesses have discovered how to serve their customers in
Reading Time: 3 minutes Regardless of the brand of bandages or soda you purchase at the store, you probably refer to them as band-aids and coke. Why? Both Band-Aid