Why (And How) to Build Brand Authority Through Content
Reading Time: 5 minutes Coca-Cola. Band-Aid. Kleenex. Oreo. Nike. Ford. You know these brands well. Have you ever considered why? Contrary to what you might think, it’s not because
Branding
How to Craft Your Brand Message (Hint: It’s More Than a Slogan)
Reading Time: 4 minutes The Most Magical Place on Earth. Does that slogan ring any bells or shake any pixie dust loose? This small yet mighty phrase has been
Don’t Let Imposter Syndrome Keep You From Writing Website Content
Reading Time: 3 minutes “Is this sentence right?” “Is this paragraph enough?” “Is this page total garbage?” Yep, this sounds familiar. If this is you right now, trust us
Everything You Need to Know About Point of View in Website Copy
Reading Time: 2 minutes Wouldn’t it be super awesome if Morgan Freeman could narrate our lives? “She sat there. Staring at a blinking cursor until her eyes went blurry.
What Is Tone in Writing?
Reading Time: 3 minutes “I foamed—I raved—I swore. I swung the chair upon which I had been sitting, and grated it upon the boards, but the noise arose over
What Is Voice in Writing?
Reading Time: 3 minutes As a business owner, you might be looking for a magic wand that helps you connect with and convert your ideal audience into paying customers.
How to Stay True to Your Brand Voice Across all Writers & Media
Reading Time: 2 minutes As a company attempting to stand out from the crowd, it’s imperative that you have a unique brand voice. This is the voice you’ll use
What Ariel Can Teach You About Defining Your Writing Voice
Reading Time: 3 minutes “If only I could make him understand. I just don’t see things the way he does.” – Ariel, from Walt Disney’s The Little Mermaid Although
The Importance of Understanding Your Niche & How to Define It
Reading Time: 3 minutes Most successful businesses have something in common: they’re unique. Sounds like an oxymoron, right? Yet, these businesses have discovered how to serve their customers in
The Importance of a Brand Style Guide & What to Include Inside
Reading Time: 3 minutes Regardless of the brand of bandages or soda you purchase at the store, you probably refer to them as band-aids and coke. Why? Both Band-Aid