A Simplified Guide to Content Marketing for Small Businesses
Reading Time: 6 minutes A Simplified Guide to Content Marketing for Small Businesses If you own a small business, you know that content marketing is a valuable tactic to
Business Strategy
The Value of Copywriting: Why Investing Upfront Is Worth It
Reading Time: 4 minutes “Let’s just throw something up on the website for now. We can add better content later.” Famous last words, my friend. And, unfortunately, we’ve heard
Why You Should Choose a Website Content Agency Instead of a Mill
Reading Time: 3 minutes It’s no secret that content can make or break your digital marketing strategy. To see results, you need high-quality content that nurtures visitors and turns
Creating Inclusive Personas to Reach All of Your Potential Customers
Reading Time: 4 minutes “We may have our differences, but nothing’s more important than family.” Miguel (the uber-talented guitarist from Pixar’s Coco) has a point. There’s nothing more important
How to Hire a Copywriter in 2021
Reading Time: 4 minutes Work tends to pile up, especially in an agency environment. If you feel you can no longer keep up with your many customer copywriting projects,
Hire Your Dream Copywriter: The Application Process
Reading Time: 5 minutes Hiring someone new is exciting! But what about writing the job posting? The reviewing of tens or hundreds of applications? Holding all of those initial
Is Content Marketing Worth It?
Reading Time: 2 minutes Three social media accounts to manage. Two videos to produce. A podcast to record. A lead magnet to edit and publish. Two blog posts that
Want Compelling Copy? Then You Need Core Values.
Reading Time: 3 minutes “You’ve got to stand for something, or you’ll fall for anything. You’ve got to be your own man, not a puppet on a string…” What
Is Anybody Out There? Using Simple Analytics to Analyze the Success of Your Copy
Reading Time: 3 minutes You have a website for your business and you’re doing your best to post blog posts each week. You even have a free guide you
Find Where You Fit: How to Perform Competitor Research
Reading Time: 3 minutes “In order to be irreplaceable, one must always be different.” —Coco Chanel Only about 50% of small businesses make it to their fifth year. Although