The Guide for Writing an Attorney Bio That Connects With Your Clients
Reading Time: 5 minutes It’s no secret that the legal industry is saturated with attorneys in all practice areas. So, when your potential clients are looking for legal services,
Connection Copywriting
Content Creation: Help Your Customers First—Worry About Your Numbers Second
Reading Time: 3 minutes Content marketing experts preach about numbers, metrics and analytics, and for good reason! But if you’re not used to working with these numbers, then you
Dear Marketing Experts, Connection in Content Isn’t a Trend
Reading Time: 3 minutes Every January, we’re met with seemingly endless blog posts, e-newsletters, infographics, you name it that list the new year’s marketing predictions. These pieces of web
New Year, New Connections: Your Target Audience Needs YOU
Reading Time: 2 minutes Hello, 2021 (and goodbye, 2020)! In all honesty, 2020 was rough and scary at times. Although it’s in our nature to want to sugarcoat it
Is Your Website Content Adding to the Online Noise? (Plus, How to Fix It)
Reading Time: 3 minutes Buckle up because we’re digging up a hard truth today. When you open Google and search for something, the result is generally hundreds of pages
Jargon & Gobbledygook: When Is Technical Website Copy Too Much?
Reading Time: 3 minutes We have a great affection for Mammalia within the Felis catus species. In other words, we love cats. There’s only one way to define the
Crafting Compelling CTAs: Inspire Your Audience to Take the Next Step
Reading Time: 4 minutes You need compelling CTAs if you want to increase conversions on your website, blog, social media and beyond, plain and simple. Need proof? Take a