The Content Audit: Why You Need It & How to Perform One
Reading Time: 6 minutes You’ve done it—you’ve written an incredible piece of content for your website, edited it to perfection and clicked “publish.” “My job here is done,” you
Content Strategy
How to Write a Case Study: A Quick Guide
Reading Time: 4 minutes If you want to connect with your audience to boost conversions for your business, there are some pieces of content you must create. One of
40 Must-Write Blog Post Ideas (Plus, a Brainstorming Guide)
Reading Time: 4 minutes “What in the world do I even write about?” If this is you when thinking about your business blog, you’re not alone. Coming up with
Audience Targeting: 3 Steps to Creating Content Your Customers Crave
Reading Time: 4 minutes “My website isn’t drawing much traffic. How do I grab my audience’s attention?” “Folks visiting my website aren’t contacting me. Why?” Does either of these
How to Create More Content in Less Time
Reading Time: 4 minutes How to Create More Content in Less Time One of the biggest pain points in marketing is the time investment required to create good content.
Why (And How) to Build Brand Authority Through Content
Reading Time: 5 minutes Coca-Cola. Band-Aid. Kleenex. Oreo. Nike. Ford. You know these brands well. Have you ever considered why? Contrary to what you might think, it’s not because
These 4 Industries Should Leave These 20 Content Writing Mistakes Behind in 2022
Reading Time: 6 minutes “It’s a new dawn, it’s a new day, it’s a new life for me, yeah, and I’m feeling good.” —Nina Simone It’s a new year!
You Can Choose Your Target Audience. Here’s How.
Reading Time: 4 minutes You can choose your target audience. That’s right, your target audience—that dream group of ideal customers, is for you to define. This fact is so
Do You Need to Hire a JD to Write Your Legal Marketing Content?
Reading Time: 3 minutes Every industry requires marketing content created for the sole purpose of connecting with others. The legal industry is no exception. As an attorney, legal marketing
How to Craft Your Brand Message (Hint: It’s More Than a Slogan)
Reading Time: 4 minutes The Most Magical Place on Earth. Does that slogan ring any bells or shake any pixie dust loose? This small yet mighty phrase has been