How to Craft Your Brand Message (Hint: It’s More Than a Slogan)
Reading Time: 4 minutes The Most Magical Place on Earth. Does that slogan ring any bells or shake any pixie dust loose? This small yet mighty phrase has been
Content Strategy
Content Creation: Help Your Customers First—Worry About Your Numbers Second
Reading Time: 3 minutes Content marketing experts preach about numbers, metrics and analytics, and for good reason! But if you’re not used to working with these numbers, then you
How to Turn Your Tired Services Page Into a Conversion Machine
Reading Time: 5 minutes Do you know which website page your audience visits most, after your Homepage? Here at CCS, our Services page grabs the second-highest number of pageviews
Creating Inclusive Personas to Reach All of Your Potential Customers
Reading Time: 4 minutes “We may have our differences, but nothing’s more important than family.” Miguel (the uber-talented guitarist from Pixar’s Coco) has a point. There’s nothing more important
New Year, New Connections: Your Target Audience Needs YOU
Reading Time: 2 minutes Hello, 2021 (and goodbye, 2020)! In all honesty, 2020 was rough and scary at times. Although it’s in our nature to want to sugarcoat it
Must-Have Content #3: Whitepapers & Epic Content
Reading Time: 4 minutes “That’s totally epic!” Did you just get transported back to hair scrunchies and bomber jackets? We’ll tell you one thing, although that phrase is past
Must-Have Content #2: FAQ Pages
Reading Time: 3 minutes Welcome to part two of our three-part blog series on key types of content you should include in your content marketing strategy. This week, we’re
Must-Have Content #1: E-Newsletters
Reading Time: 3 minutes As a business owner, you’re constantly having to plan for all the amazing (and, admit it, all the mundane) things you’re going to do in
Is Your Website Content Adding to the Online Noise? (Plus, How to Fix It)
Reading Time: 3 minutes Buckle up because we’re digging up a hard truth today. When you open Google and search for something, the result is generally hundreds of pages
Is Content Marketing Worth It?
Reading Time: 2 minutes Three social media accounts to manage. Two videos to produce. A podcast to record. A lead magnet to edit and publish. Two blog posts that