AI Writing Tools: There Are Better Ways to Save Time
Reading Time: 4 minutes Artificial intelligence (AI) is all the rage (is that still an acceptable phrase?) in every industry, including marketing. In fact, did you know that some
Marketing
Ethical Marketing: 4 Tips for Lasting Success
Reading Time: 4 minutes From black hat SEO tactics to sleazy car salesmen, we’re all fairly well aware of covert, unethical marketing tactics. As purveyors of authentic marketing, we
The Techie’s Simplified Guide for SaaS Copywriting
Reading Time: 7 minutes Techie and simplified in the same sentence? Say what?! As a developer of an amazing SaaS product, your brain is always wrapped around the cogs,
Dear Marketing Experts, Connection in Content Isn’t a Trend
Reading Time: 3 minutes Every January, we’re met with seemingly endless blog posts, e-newsletters, infographics, you name it that list the new year’s marketing predictions. These pieces of web
LinkedIn Profile Optimization: Adding Recommendations & Testimonials
Reading Time: 3 minutes How do your customers decide you’re the right choice to fulfill their needs? They’ll likely read a blog post or visit your website. They might
LinkedIn Profile Optimization: Share Your Story With Your Summary
Reading Time: 3 minutes “Marketing is no longer about the stuff that you make, but about the stories you tell.”– Seth Godin If there’s one thing you can do
LinkedIn Profile Optimization: Writing an Inspiring Headline
Reading Time: 4 minutes When you meet someone new for the first time, it’s common for folks to ask about where you work and what you do. Most of
LinkedIn Profile Optimization: Filling in Your Basic Details
Reading Time: 4 minutes Two weeks ago, we shared a quick guide on how to perfect your LinkedIn profile. And while it’s a great way to get your profile
LinkedIn Optimization: A Quick & Simple Guide to Perfecting Your Profile
Reading Time: 5 minutes A friendly PSA:Stop treating LinkedIn like a recycled résumé. LinkedIn has evolved. What used to be a place to simply list your accomplishments for potential
Jargon & Gobbledygook: When Is Technical Website Copy Too Much?
Reading Time: 3 minutes We have a great affection for Mammalia within the Felis catus species. In other words, we love cats. There’s only one way to define the