How to Make Google Smile With Your Website Content
Reading Time: 3 minutes Smiling’s one of our favorite things to do around here, right behind laughing until tea spills from our noses. We also enjoy making other people
SEO
Search Intent: Using the “Why” Behind a Query to Boost Your Copy
Reading Time: 3 minutes Funny cat GIFs. How to earn more bells in Animal Crossing. How many licks does it take to get to the center of a Tootsie
Writing for Search vs. Writing for People: Are You Doing It Right?
Reading Time: 3 minutes Everyone likes a quick answer, so here goes: If you’re prioritizing SEO over people, you’re doing it wrong. We know that’s a bold statement, but
The Optimized Website Page Breakdown
Reading Time: 3 minutes If you’ve hung around here very long, you’ve heard the term search engine optimization (SEO). When it comes to your website content, this is one
How to Perform Basic Keyword Research to Optimize Your Website Copy
Reading Time: 3 minutes Even the most well-written website copy will stay hidden without a bit of search engine optimization (SEO). That’s where optimized website content through the use
Does “Less Is More” Work In SEO Copywriting?
Reading Time: 3 minutes Do many words on a page speak louder than a few? When it comes to writing website content, the argument about “how many words are
SEO & Authenticity: How & Why to Connect the Two in Copywriting
Reading Time: 3 minutes In years past, websites that coveted the top spot on Google’s search results list had an easy way to get there—take your content, stuff a