Must-Have Content #3: Whitepapers & Epic Content
Reading Time: 4 minutes “That’s totally epic!” Did you just get transported back to hair scrunchies and bomber jackets? We’ll tell you one thing, although that phrase is past
Website Content
Must-Have Content #2: FAQ Pages
Reading Time: 3 minutes Welcome to part two of our three-part blog series on key types of content you should include in your content marketing strategy. This week, we’re
Must-Have Content #1: E-Newsletters
Reading Time: 3 minutes As a business owner, you’re constantly having to plan for all the amazing (and, admit it, all the mundane) things you’re going to do in
Is Your Website Content Adding to the Online Noise? (Plus, How to Fix It)
Reading Time: 3 minutes Buckle up because we’re digging up a hard truth today. When you open Google and search for something, the result is generally hundreds of pages
4 Website Copywriting Lessons Learned From the Greats
Reading Time: 3 minutes Our team loves what we do. And one of the best parts about being in this industry is the legacy we’re continuing to build upon.
Jargon & Gobbledygook: When Is Technical Website Copy Too Much?
Reading Time: 3 minutes We have a great affection for Mammalia within the Felis catus species. In other words, we love cats. There’s only one way to define the
5 Content Marketing Lies That Are Holding You Back
Reading Time: 5 minutes Sometimes, the marketing industry sounds a bit like a crowded room (or one of those monkeys with the cymbals who’s had a good night’s sleep).
Speak Your Audience’s Language in Your Website Copy
Reading Time: 3 minutes The true definition of generic is a characteristic of or relating to a class or group of things; not specific. In other words, generic copy
How to Make Google Smile With Your Website Content
Reading Time: 3 minutes Smiling’s one of our favorite things to do around here, right behind laughing until tea spills from our noses. We also enjoy making other people
Want Compelling Copy? Then You Need Core Values.
Reading Time: 3 minutes “You’ve got to stand for something, or you’ll fall for anything. You’ve got to be your own man, not a puppet on a string…” What