Search Intent: Using the “Why” Behind a Query to Boost Your Copy
Reading Time: 3 minutes Funny cat GIFs. How to earn more bells in Animal Crossing. How many licks does it take to get to the center of a Tootsie
Website Content
One Thing Doesn’t Change: Content Is Still Critical
Reading Time: 3 minutes The wild west. The final frontier. The new normal. These phrases have been floating around in the past few months due to…well…you know what (dare
Writing for Search vs. Writing for People: Are You Doing It Right?
Reading Time: 3 minutes Everyone likes a quick answer, so here goes: If you’re prioritizing SEO over people, you’re doing it wrong. We know that’s a bold statement, but
How to Refresh Your Outdated Website Content
Reading Time: 3 minutes Have you gotten rid of your decay lately? We’re not talking about last week’s banana peel—we’re talking about content decay. And it may just be
Evergreen Content: Creating Copy That Never Goes Out of Style
Reading Time: 3 minutes Remember those baggy pants and wallet chains from the 90s? And those leg warmers from the 80s? These things had their day in the sun.
Recycling & Repurposing Website Content: Making the Most of Your Copy
Reading Time: 3 minutes Have you ever created a piece of content that outperformed the rest? Maybe it was a lead magnet you poured your heart and soul into
Don’t Let Imposter Syndrome Keep You From Writing Website Content
Reading Time: 3 minutes “Is this sentence right?” “Is this paragraph enough?” “Is this page total garbage?” Yep, this sounds familiar. If this is you right now, trust us
10 Powerful Website Content Types Explained
Reading Time: 4 minutes Let’s play a game, shall we? Go onto your website and count how many types of content you can find. We’ll play, too. On our
What Is a Pillar Page? (Plus, How to Create Your Own)
Reading Time: 3 minutes One of the best things you can do for your online presence is publish fresh content consistently. Although it’s great to post regularly on your
How to Wow Your Audience With Personalized Web Content
Reading Time: 4 minutes It’s nice to walk into a local coffee shop and hear them greet you by name. It’s fun to open a gift that you genuinely