“I help anyone who needs help with X.”
“As a business owner, I work with anyone I can get.”
“Things are tough right now, so I’ll say ‘yes’ to any client who comes my way.”
Thoughts like these will keep your business from growing. Why? Because everyone isn’t your audience. What you have to offer is not a fit for everyone out there.
What’s more, trying to serve everyone does a disservice to yourself and those who actually need you the most.
By trying to appeal to all, you’ll connect to none.
For your website content to connect and convert, you need to know who you’re speaking to. The best way to do so is to develop an ideal customer avatar.