1. Lead Magnet
A lead magnet is an attractive, value-driven offer custom-tailored to fit your ideal audience in exchange for their contact information—most often an email address. Lead magnets come in many forms such as checklists, eBooks, whitepapers, video courses and more.
2. Landing Page
When offering a lead magnet, you’ll want to send your audience to a dedicated landing page on your website. The goal of this page is to encourage your audience to fill out a sign-up form, so you can then deliver the freebie directly to their email inbox.
3. Email Opt-In Form
The opt-in form is a sub-element of the landing page. Your opt-in form must be simple with a header that inspires your customer to act. It should tie directly into your email marketing software to ensure immediate delivery of your lead magnet and allow for subsequent communications.
4. Follow-Up Email Series
Now’s the time to start delivering emails that turn your new contacts into customers. The follow-up email series includes the lead magnet delivery email, as well as subsequent emails that deliver additional value. Plus, they allow you to sell your business and communicate why your business is the right choice.