As a business owner with so many things to juggle, content marketing might seem like something you can come back to later. After all, it’s just a blog, right? No one will miss a couple social media posts each week, right? Actually, this couldn’t be further from the truth. Content is the best way to build a bridge between you and your potential customers. Lack of consistent, reliable content can show a lack of consistency and reliability on your part.
Content Marketing Is Important to Your Business
Companies who put their primary focus on content marketing increase their website conversion rates by more than five times the norm. Why the increase? Quite simply, consistent content builds trust in your brand and creates a relationship between you and your customer. That relationship is the only way to truly increase your conversions.
Increased conversions create more successful leads, increased business income and long-term customers—all things that are critical to the growth of your business.
3 Signs It’s Time to Outsource Your Content Marketing Efforts
But, not all content is created equal. Although content marketing is a necessity for all businesses, it must be done correctly to work in your favor. Should you be outsourcing your content efforts? Here are a few reasons why it might be time to consider it.
1. Content Is On the Back Burner
Content creation should always be a priority within your business. If it isn’t, you run the risk of letting it fall through the cracks completely, missing out on those important conversions and relationships. As a business owner, you have so many things to juggle. But, if you must take content off your plate, it must have another one to land on.
2. You’re Wasting Time & Money
It’s no secret that content marketing can be time-consuming. Writing blogs, posting on social media and creating videos can quickly drain the resources of a small team. And sometimes, it can get in the way of other money making tasks you must do to keep your business moving forward. If you’re wasting precious time and money, it’s time to look for help.
3. Your Content Is Uninspired
Although content creation is important, it must be written in a way that connects to your audience. Uninspired content—simply written for the sake of writing it—won’t do. In fact, it can make your brand look just as uninspired, delivering a negative message to potential customers.
Outsourcing Your Content Could Save Your Business
Content written for your audience can definitely change your business. But, outsourcing your content so you can focus on growing your business could save it. To learn more about outsourcing your own content needs, send us a message.