How to Turn Your Tired Services Page Into a Conversion Machine
Reading Time: 5 minutes Do you know which website page your audience visits most, after your Homepage? Here at CCS, our Services page grabs the second-highest number of pageviews
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Jargon & Gobbledygook: When Is Technical Website Copy Too Much?
Reading Time: 3 minutes We have a great affection for Mammalia within the Felis catus species. In other words, we love cats. There’s only one way to define the
5 Content Marketing Lies That Are Holding You Back
Reading Time: 5 minutes Sometimes, the marketing industry sounds a bit like a crowded room (or one of those monkeys with the cymbals who’s had a good night’s sleep).
Speak Your Audience’s Language in Your Website Copy
Reading Time: 3 minutes The true definition of generic is a characteristic of or relating to a class or group of things; not specific. In other words, generic copy
Hire Your Dream Copywriter: 8 (Non-Writing) Skills for Content Success
Reading Time: 3 minutes As a content marketing agency, we know that one of the hardest things we must do is find quality writers who can deliver strong copy
Search Intent: Using the “Why” Behind a Query to Boost Your Copy
Reading Time: 3 minutes Funny cat GIFs. How to earn more bells in Animal Crossing. How many licks does it take to get to the center of a Tootsie
Writing for Search vs. Writing for People: Are You Doing It Right?
Reading Time: 3 minutes Everyone likes a quick answer, so here goes: If you’re prioritizing SEO over people, you’re doing it wrong. We know that’s a bold statement, but
How to Refresh Your Outdated Website Content
Reading Time: 3 minutes Have you gotten rid of your decay lately? We’re not talking about last week’s banana peel—we’re talking about content decay. And it may just be
Extra! Extra! Read All About It: 25 Exciting Ways to Share Business News
Reading Time: 2 minutes As a business owner, you’ll have your fair share of exciting news to share with your audience, from moving to a new location to winning
What Is Voice in Writing?
Reading Time: 3 minutes As a business owner, you might be looking for a magic wand that helps you connect with and convert your ideal audience into paying customers.