How to Write an Infographic: A Quick & Simple Guide
Reading Time: 4 minutes Is your content strategy full of blog and social posts? That’s great! We’re a fan of text-focused content around here too. However, there are so
website content
Google’s Helpful Content Update: Will Your Web Content Make the Cut?
Reading Time: 4 minutes Google recently announced a new content algorithm update known as the “helpful content update.” While the search giant releases updates quite often, this one is
The Content Audit: Why You Need It & How to Perform One
Reading Time: 6 minutes You’ve done it—you’ve written an incredible piece of content for your website, edited it to perfection and clicked “publish.” “My job here is done,” you
Website Content: It’s Past Time to Prioritize Quality, Not Quantity
Reading Time: 4 minutes Truth bomb: One thoroughly written and well-thought-out piece of website content published once a month is better than one haphazardly written piece of content published
AI Writing Tools: There Are Better Ways to Save Time
Reading Time: 4 minutes Artificial intelligence (AI) is all the rage (is that still an acceptable phrase?) in every industry, including marketing. In fact, did you know that some
Blog Posts: A Top Web Content Format (+ Writing Guide)
Reading Time: 7 minutes If you’ve spent any time digging into online marketing, you know that web content is non-negotiable. You may also know that there’s an impossible number
Why (And How) to Build Brand Authority Through Content
Reading Time: 5 minutes Coca-Cola. Band-Aid. Kleenex. Oreo. Nike. Ford. You know these brands well. Have you ever considered why? Contrary to what you might think, it’s not because
AI Copywriting Tools: How to Use a Machine, Not Sound Like One
Reading Time: 4 minutes “Siri, write this blog post for me…please?” Don’t you wish it were that easy to create marketing copy? We get it. Writing, strategizing and designing
The Guide for Writing an Attorney Bio That Connects With Your Clients
Reading Time: 5 minutes It’s no secret that the legal industry is saturated with attorneys in all practice areas. So, when your potential clients are looking for legal services,
Feedback 101: What to Do With Negative Website Content Feedback
Reading Time: 3 minutes In the past couple of posts, we’ve been diving into the realm of feedback, including how to ask for it and how to give it