How to Craft Your Brand Message (Hint: It’s More Than a Slogan)
Reading Time: 4 minutes The Most Magical Place on Earth. Does that slogan ring any bells or shake any pixie dust loose? This small yet mighty phrase has been
website copy
7 Types of Easily Forgotten Website Content Elements You Need to Publish Now
Reading Time: 4 minutes You’ve got a fresh Home page. You’ve written all your Services pages. You’ve created a new downloadable resource and the landing page to go with
Want Compelling Copy? Then You Need Core Values.
Reading Time: 3 minutes “You’ve got to stand for something, or you’ll fall for anything. You’ve got to be your own man, not a puppet on a string…” What
Conversion Conundrum: What Does a Good Conversion Rate Look Like?
Reading Time: 3 minutes Many of us spend precious time trying to increase our conversion rates—without even understanding what a good conversion rate is. What. A. Pickle. Conversions come
Search Intent: Using the “Why” Behind a Query to Boost Your Copy
Reading Time: 3 minutes Funny cat GIFs. How to earn more bells in Animal Crossing. How many licks does it take to get to the center of a Tootsie
Writing for Search vs. Writing for People: Are You Doing It Right?
Reading Time: 3 minutes Everyone likes a quick answer, so here goes: If you’re prioritizing SEO over people, you’re doing it wrong. We know that’s a bold statement, but
Evergreen Content: Creating Copy That Never Goes Out of Style
Reading Time: 3 minutes Remember those baggy pants and wallet chains from the 90s? And those leg warmers from the 80s? These things had their day in the sun.
What Is a Pillar Page? (Plus, How to Create Your Own)
Reading Time: 3 minutes One of the best things you can do for your online presence is publish fresh content consistently. Although it’s great to post regularly on your
Is Anybody Out There? Using Simple Analytics to Analyze the Success of Your Copy
Reading Time: 3 minutes You have a website for your business and you’re doing your best to post blog posts each week. You even have a free guide you
What Is Tone in Writing?
Reading Time: 3 minutes “I foamed—I raved—I swore. I swung the chair upon which I had been sitting, and grated it upon the boards, but the noise arose over