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You know your website is your most important online marketing tool. So you did your due diligence when building it. You worked hard to get a design that matches your brand. Moreover, you focused on creating content that would: Attract search traffic Speak to your
LinkedIn is the largest professional networking social platform. With more than 467 million users, and a little over two new users signing up every minute, it is the place to be to build your professional brand and expand your network of influence. Give yourself a
After spending many hours reviewing submissions for this year’s Best Law Firm Websites competition, sometimes I was not impressed. That’s not to say there weren’t diamonds hidden in the rough, because there were. But I was astounded at how many websites—specifically how many home pages—made a lackluster
Your law firm website is probably going to to be your most effective digital marketing channel this year. To improve its effectiveness, correct the following mistakes. 1. Don’t Hide Your Phone Number In a world filled with smartphone users, you cannot afford to hide your phone number. It is common
When it comes down to it, networking is nothing other than opening yourself up to new relationships and new possibilities. This requires you to get out there and follow up. While this is important for all lawyers, it is downright critical for solo attorneys and
If your website content does not engage and convert, then your website is a waste of time and money — even if you have a great website design. To ensure your website copy makes a positive impact on your audience, put the following best practices to
Content marketing is a lower-cost method of reaching prospective clients. As with every other marketing effort you pursue, you must know how your efforts impact your law firm’s bottom line. This three-step primer will give you the information and the tools necessary to measure the ROI of your