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Writing For Legal Publications

9 Steps to an Effective Content Marketing Plan

In my last post, I provided a quick summary of content marketing—what it is and how to do it right. Now that you have the foundation, let’s create a plan that will help you achieve your business goals. And here’s the thing: you do want to do it

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Cari Twitchell Writing For Lawyerist

Content Marketing: What It Is and How To Do It Right

You can no longer rely solely on paid ads and word-of-mouth referrals to attract potential clients. Instead, you need to create and share content that draws in and engages potential clients with content marketing. According to the Content Marketing Institute: Content marketing is a strategic marketing approach

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Cari Twitchell Writing For Lawyerist

How to Outsource or Delegate Administrative Tasks

You have heard the phrase, “Jack of all trades, master of none.” As a solo practitioner or solopreneur, you are Jack. You must be able to handle all aspects of running a business on top of providing the legal services you have trained for. But chances are you are

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Cari Twitchell Writing For Lawyerist

9 Marketing Mistakes You Can’t Afford to Make

You have a limited amount of time to spend on marketing, so why waste it? Here are nine marketing mistakes that waste time, money, and effort — but I see lawyers making them all the time. 1. Having a Non-Responsive Website More than 60% of all internet traffic now comes from mobile

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Writing For Legal Publications

7 Questions Your Website Should Answer

You have a few precious seconds to get a visitor’s attention so they will stay on your website. Why does this matter? Because the longer they stay on your site, the more likely they are to contact you. One of the best ways to grab a visitor’s

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Cari Twitchell sitting at desk

My Passion = Helping You Share Your Passion

Michael Hyatt is a well-known, well-respected online marketing expert who also blogs about intentional leadership. If there’s one thing I’ve learned from following him, it is definitely to embrace who you are and what unique offerings you bring to any relationship. I strive to do

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