Welcome to the Content Corner!
Get cozy with writing resources from our team.
Wouldn’t it be super awesome if Morgan Freeman could narrate our lives? “She sat there. Staring at a blinking cursor until her eyes went blurry. Would she ever complete this website content project?” I know you read that using his voice. Don’t deny it. 😉
As a company attempting to stand out from the crowd, it’s imperative that you have a unique brand voice. This is the voice you’ll use consistently throughout your website and for each of your content marketing assets such as blog posts, lead magnets, infographics, newsletters
Maddening. That’s the only word in the English language to describe trying to find that guy wearing the striped sweater and hat in those Where’s Waldo books. Amiright?! Interestingly, this is the same feeling we often experience when attempting to find perfect images to go
Zero leads. Leads from entirely wrong customers. Low website traffic. Do any of these strike a chord with you? If so, you might blame it on your pricing, your services or your competition. But the culprit is just as much broken website content than anything
“Done is better than perfect.” Chances are, you’ve heard this statement before. While this mindset might work in some situations, it for sure does notbelong in website copywriting. Hey, we get it. You’re busy and all you want to do is get your website up
“Constantly talking isn’t necessarily communicating.” – Charlie Kaufman Read that again. While we could drop the mic and walk away with sharing that statement, we have some thoughts to add. All the web content you publish should have one purpose: to communicate to your audience.