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The Essential Pages Your Website Needs to Succeed

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Thinking about creating a website for your business? Have a website that needs some serious updating? Regardless of which side you are on, it is crucial to understand your website’s anatomy.

Smiling Man With Caption: The Essential Pages Your Website Needs to Succeed

Nowadays, it seems there is plenty of creative liberty available for website content pages. Although you have limitless options, it is best to remain simple and straightforward. Why? You will want your audience to be able to learn more and connect by navigating quickly.

Let’s start building your website’s foundation with the essential pages your website needs to succeed:

  • Home
  • Services
  • About
  • Contact
  • Blog

The Home Page

A potential customer most often lands on your Home page first after learning about your business. As the frontline, this means your Home page needs to pull your customers in and encourage them to go deeper.

You only have a few seconds to make an impression a prospect. Use your Home page to display what you offer quickly and in a straightforward manner. Don’t make them think! And always focus on the benefits.

To drive it all home, you can add reviews, links to your blog posts or a way for your audience to opt-in to your newsletter. Make it clear that you want your reader to connect with you from the start.

Last, but certainly not least, ensure your Home page offers multiple ways to contact you with clear calls to action.

The Services Page

This page is meant to spell out your services. But this page shouldn’t just include a list of services. To convince your audience that they need you, you need to dive a bit deeper into the benefits you deliver—the problems you solve for your audience through your service.

There should be a clear call to action on your Services page that will instruct readers on what they should do next. If they should call for a quote, ask them to do so.

Remember to keep it simple. Chances are if a reader has navigated to your Services page, they are nearly ready to reach out.

The About Page

In the past, the About page served as a place for a quick biography of you and your team, something to help your audience learn a bit more about you. But even though your About page is all about you, it really should still be written for your audience.

This page is ideal for showcasing your USP or unique selling proposition. What makes you different? For instance, this can cover your vision, your mission, or how you approach your work. However, it should still focus on how all of that will benefit your audience.

Additionally, your About page is where you get to share your story and why you do what you do. It is here that you have your best opportunity for making genuine connections. And just like any other page, there should be a call to action to follow once the reader is hooked!

The Contact Page

Most readers generally look for a separate Contact page when they are ready to make a move or would like to submit a question to you. Your Contact page should be short and sweet, reiterating the importance of reaching out and providing all means of doing so.

Add a contact form to your Contact page to make sending you an email simple. You will also want to display your phone number or another method of contact. If you have a brick-and-mortar location, you can use this space to insert directions or a map.

The Blog Page

Your website should add value for your reader, answer their questions and concerns, and deliver useful content. The best way to do this is through a blog for your business. Your blog is where you get to share your voice and your passion for what you do on an ongoing basis. Your readers are able to connect with you on a deeper level, fostering a relationship that leads to conversion.

Plus, search engines love blogs. Adding valuable and focused content on a consistent basis helps to optimize your website for more views, potentially reaching that perfect top result in Google.

Need Help Creating the Perfect Content for Your Website?

Creating the perfect website for your business can feel like a tough undertaking. You don’t have to go it alone. We’re here to give you the guidance you need to do it right. Reach out to us by calling 612-643-1824 or sending us a quick message online.

Cari O'Brien

Founder & Chief Word Nerd
Cari has been providing content marketing services to businesses for over 15 years. She writes and speaks frequently about brand messaging, SEO copywriting and audience-focused copy. She’s the creator of the Connection Copywriting Method and the online writing course, Write that Site®.

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