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What Is Voice in Writing?

Reading Time: 3 minutes
little girl singing loudly wearing colorful clothes and holding a pink guitar

As a business owner, you might be looking for a magic wand that helps you connect with and convert your ideal audience into paying customers.

But, did you know….

You already possess the magic you need to make it happen! That’s right. That magic is found in your unique brand voice. And now it’s time to harness its power.

What Is Brand Voice?

Drumroll, please…

Brand voice is…your brand’s personality!

Yes, voice is all the characteristics that make you unique rolled up into one package. Your voice is what captures your audience’s attention and convinces them that you’re what they’ve been missing.

Oscar Wilde, a man whose voice is well-known, said it best:

“It’s beauty that captures your attention; personality that captures your heart.”

You can have the best brand design out there. You can have the best offerings with the best benefits for your customers. But without personality, you’ll simply fall to the wayside.

Your voice captures the heart of your customer. If you can capture that, your customers won’t be able to help themselves; they’ll fall head-over-heels in love with your brand.

5 Examples of Brand Voice in Website Content

Some brands out there have truly discovered the art of voice. They’ve harnessed the power of their personality, and as a result, have an extremely devoted customer base. Let’s check out five examples of brands using their voice inside their website content.

1. Brandless (The Healer)

With a company name like Brandless, you must have a brand voice that totally rocks your audience’s socks off. Brandless’ voice is what we’re calling “The Healer”. It’s a brand dedicated to helping customers live and feel better. Their dedication to simplicity, both in branding and in their products, shines through on each page of their website.


2. Porsche (The Hero)

Porsche’s voice portrays exactly how their customers want to feel, like the hero in their own story. Performance. Speed. Courage. It’s everything a hero wants to have and more.


3. Hello Bello (The Jokester)

Founded by Kristen Bell and Dax Shepard, it’s impossible for humor to not take center stage in this company’s voice. They showcase their dedication to clean and affordable products with a giggle. After all, parenting often feels like one big giant laugh.

Hello Bello

4. Lego (The Builder)

Everyone has built something with a set of Legos at some point in their lifetime. Lego’s voice is playful and passionate, communicating their mission: “inspiring and developing the builders of tomorrow.”


5. Square (The Companion)

Payment technology company Square’s website states “we believe everyone should be able to participate and thrive in the economy.” Throughout their website, they communicate this message by becoming the business owner’s companion.

Have You Found Your Unique Voice?

You can’t sweep finding your voice under the rug. It’s absolutely critical when attempting to attract and communicate with your target audience. If you’re having trouble finding your voice, you’ve come to the right place. Go ahead and send us a message.

Erin Larson