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White Label Content Creation: How Does It Work?

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Marketing agencies are busy. And if you’re the owner of one, you know the double-edged sword that an abundance of client work can be. 

While having a ton of client work is a good thing for business, it can quickly become overwhelming. Luckily, white label content services are available to eliminate some of the strain.

But how exactly does white label copywriting work? Here, we dive into what you should expect during the process. Plus, we’ll give you the inside scoop on what to look for when selecting a white label service.

Feeling overwhelmed with content projects? Reach out to our team now.

What Is White Label Content Writing?

White label content writing refers to outsourcing content creation to another content producer and then selling that content to your client as your own.

The white label content writing process enables you to offer copywriting services without hiring an in-house writer or team. Plus, it helps you remain flexible, scaling your team up or down depending on demand. Above all, it gives you the extra help you need to ensure your clients receive the awesome copy they expect and deserve.

Want to learn more about the basics and benefits of white labeling? Check out our blog post: White Label Copywriting: What Is It & Why Do You Need It?

The White Label Content Creation Process

No two agencies are the same. The same goes for the content creation process. As you work with your content partner (e.g., freelancer or content agency), you’ll develop a process that works best for you. To get started, a good standard process will look like this:

  1. Alert your content partner about the new project
  2. Provide a detailed content brief
  3. Receive the first draft and share feedback
  4. Send the deliverable to your client
  5. Share client feedback
  6. Rinse and repeat

1. Alert Your Content Partner About the New Project

This step might seem obvious. However, it’s one of the most critical steps in this process. The project handoff is super important to ensure deadlines are met and nothing falls through the cracks.

There are various methods you and your partner can use. For example, you could send project details via email and then enter that information into a shared spreadsheet between you and your content partner. This is a method we use for our own projects and it works great.

You might be thinking, “Why can’t I just add the freelancer or agency into my project management system?” While this might seem like a great idea, it often causes confusion. 

Your content partner may not know where to look for project details and it may cause a lot of back and forth. Simply sending your partner the details they need from the get-go is often best.

2. Provide a Detailed Content Brief

The content brief is gold to your content partner. Providing a brief enables you to deliver all the information necessary to your writer at one time. Not only is this convenient for you, but it saves your writer so much time and effort. Plus, it’s a surefire way to get the content you want.

In some cases, your content partner may request an interview, especially for more complex copy. If so, we recommend that you oblige. Interviews often provide insight your writer wouldn’t have received doing research on their own or by reading the brief.

3. Receive the First Draft & Share Any Feedback

After the brief is received and/or interview completed, your content partner will typically create a first draft and send it your way. This is your opportunity to look it over and deliver any feedback you have. You can request revisions* or simply provide feedback for next time.

Be sure to be thorough and don’t be afraid to share your thoughts. Feedback is essential to ensure your writer understands exactly what you’re looking for.

*A quick note about revisions: Many freelancers or content agencies will have a limit on the number of revisions you can make. Be sure to make note of that when giving your feedback. You’ll need to ensure you have rounds left for the revisions requested by your client.

Do you struggle with giving feedback to your writers? Our guide, Feedback 101: Giving Feedback to Your Copywriter, might help!

4. Send the Deliverable to Your Client

Once you’re happy with the first draft, you’ll be responsible for sending it over to your client. Your client will then have the chance to make any revisions or deliver any feedback.

5. Share Client Feedback With Your Content Partner

After you receive the feedback from your client, share it with your content partner. If any revisions are requested, make sure to share those, too. Your partner will make the necessary changes and send it back to you. Finally, you can deliver the polished content to your client.

6. Rinse & Repeat

The final step is to simply repeat this process for all of the projects you wish to outsource. Again, this process may flex as you get in the groove of things. Just make sure to communicate process changes with your content partner.

How to Choose a White Label Copywriting Service

Ready to get started? The first step is to find a white label copywriting service. During your search, you should look for a freelancer or content agency that:

  • Has their own proven processes: Remember when we were talking about project handoffs earlier? It’s best to choose a content partner that already has these processes down pat. That way, they can hit the ground running as soon as you have a project ready to outsource.
  • Is experienced in your niche (or willing to learn): Are you an agency that serves B2B businesses? Or, do you serve tech companies? Your content partner should know your niche or be willing to learn.
  • Has a track record of success: Your content partner should be able to create high-quality content. After all, this is content you’ll market to your clients as your own. Be sure to check the prospective partner’s testimonials and don’t be afraid to ask for writing samples.

Need Content? We’re White Label Copywriting Experts.

Are you overwhelmed with client work? If so, reach out for help. Here at CCS, we have years of experience providing white label copywriting services to marketing agencies. Learn more by reaching out to our team today.

Custom Content Solutions

A Content Marketing Agency
Since 2013, Custom Content Solutions has been offering brand-driven, audience-focused SEO content to small and mid-sized businesses. By leaning into the Connection Copywriting Method, created by founder Cari O’Brien, we deliver search-optimized copy for websites and blogs that connects with ideal audiences and converts them into dream clients.

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