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Why You Should Choose a Website Content Agency Instead of a Mill

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It’s no secret that content can make or break your digital marketing strategy. To see results, you need high-quality content that nurtures visitors and turns them into customers.

This fact can feel overwhelming, especially when there’s so much else to do. It’s easy to succumb to the pressure of content creation, allowing your once fiery dedication to quality dwindle. As it fizzles, you begin to question if outsourcing your content is the next best step.

If you feel pressured and you know your content isn’t what it should be, it’s time to outsource. But, please, hear us out: Although some companies or websites promise content at a low cost with a fast turnaround, you must be careful.

Outsourcing to a content mill can further damage your digital marketing efforts.

5 Reasons to Choose a Website Content Agency Instead

Content mills have seen success over the years due to their promise of fast work at a cheap price. Due to the rat race that is content creation, this promise is alluring to many.

Content mill: Also known as a writer’s mill, it’s a term given to a company that provides cheap and fast content by paying freelancers low rates.

Unfortunately, content mills can’t deliver the type of copy you or your customers deserve—content that connects and converts. Only an experienced and dedicated website content agency can do that. Here’s how:

1. Quality

“You need to create ridiculously good content—content that is useful, enjoyable and inspired.” —Ann Handley

Ann’s right. When it comes to website content, you should always focus on quality over quantity. It’s not about how many keyword-stuffed blog posts you can publish in a week. It’s about creating content that serves a purpose on your customer’s behalf.

To create quality content, you must understand your audience and their needs. Content mills don’t do this research or dive deeper than face value. They simply churn out content that fits a topic, whether it’s relevant to your audience or not.

A content agency will get to know your business and audience. They’ll dedicate themselves to understanding what makes you and your audience unique. As a result, they’ll create content that resonates with your audience in a way that inspires them to convert.

2. Experience

Unfortunately, content mills can only offer their low prices because they pay their writers extremely low rates. Many writers just starting their careers write for these companies to grow their portfolios.

Listen, we’re not throwing any shade here. Everyone must learn and practice their craft. But when tried-and-true experience matters to you, a content agency is a great place to find it. 

Not only do agencies hire writers with plenty of projects under their belts, they typically have experience working with businesses just like yours. Regardless of your industry, there’s an agency specializing in writing the content you’re looking for.

Pro Tip

When looking for a content agency, ask to see samples of the agency’s work in your specific industry. This will help ensure you’re making the best choice.

Not sure what kind of content you need to round out your strategy? An experienced agency can provide content strategy support, too.

3. Process

Experienced agencies have a process in place to ensure you receive only the highest quality content on time, from project management and editing to final delivery. You don’t have to worry about a piece of content falling through the cracks—you have a team behind you.

4. Results

If you want to simply fill up your blog with hundreds of posts, a content mill can help. But if you want content that gets results, you need an agency. 

Quality content can help you reach your key performance indicators (KPIs) tied to your marketing goals such as:

  • Increased website traffic
  • Increased rank in search
  • Increased conversions

Each goal requires a different approach to content. A content agency will have insights on which content to create based on what you want to achieve.

5. Connection

A website content agency can truly be your partner in content creation. Here at CCS, we do what it takes to get to know your business on a deeper level and to connect with your mission, vision and values.

As a result, we can create content that sounds like you and truly speaks to your audience. You can trust that each piece of content we deliver was created with you and your audience in mind. We see you. We get you. And we’ll make sure your audience can too.

Need High-Quality, Customer-Focused Copy? We’ve Got You.

We’re not usually the team to toot our own horn. (Our customers do that enough for us.) We just know that quality content is what you need to reach your audience and grow your business. 

If you’re struggling with content creation, we’re here to support you. Reach out to our team of dedicated Word Nerds today.

Cari O'Brien

Founder & Chief Word Nerd
Cari has been providing content marketing services to businesses for over 15 years. She writes and speaks frequently about brand messaging, SEO copywriting and audience-focused copy. She’s the creator of the Connection Copywriting Method and the online writing course, Write that Site®.

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