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Why Your Website Copy Should Come Before Social Media Posts

Reading Time: 2 minutes

Have you been told your social media is the most important piece of the marketing puzzle? Your social media profiles could be full to the brim of spectacular content. But, you might be missing something.

Your website is critical for your online presence. In fact, you may struggle to be present at all without one.

Your website is a place where your audience can sit down, relax and get to know the real you. An audience that feels connected in this way will lead to conversion.

Still not convinced? Let’s take a minute to talk about why your website copy should come before your social media.

More Room, More Value, More Engagement

We know and love social media for its quick snippets. With Twitter only allowing 280 characters per post, we have gotten used to scanning for our content on these platforms.

The amazing thing about owning your own website is the added real estate. You have more room to offer more value to your audience which will result in more engagement and connectedness.

Your website allows you to offer so much more to your audience than social media. For example, according to HubSpot, marketing strategies that use blogging receive 67% more leads than those that do not. Your website offers the space for a valuable blog that will grab your audiences’ attention.

Once the attention is on your blog, web copy that shines will convert those readers into customers.

Your Door Is Always Open

A website is like a shop door that is always open.

Take a second and imagine how you look for business information. Have you ever needed to know a business’ hours? Have you ever looked for a restaurant menu? Have you ever searched for a certain product and purchased it?

How many of these searches led to a website? Most likely, all of them did.

The best part is this: that business didn’t have to be open for you to learn the hours. The website you purchased that product from didn’t have to be in office at that time. Your website is working for you, day and night.

Getting to Know You, Getting to Know All About You

As I said before, your website is the perfect place for your audience to have a seat and get to know the real you. Your mission statement, why you do what you do and even what your future customers can expect are all best to explain using a website. It is the perfect place to showcase your voice and what makes you unique, something that a few characters can’t amplify.

Your website is an extension of you. If you’re ready to jump in and take your marketing strategy to the next level, it’s time for a website. And don’t worry about the copy, we’re here for you!

Cari O'Brien

Founder & Chief Word Nerd
Cari has been providing content marketing services to businesses for over 15 years. She writes and speaks frequently about brand messaging, SEO copywriting and audience-focused copy. She’s the creator of the Connection Copywriting Method and the online writing course, Write that Site®.

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