Your website isn’t complete without you. Being personal with your customers in your website copy is a surefire way to build a connection. In fact…
- 94% of consumers say they’re likely to be loyal to a business that offers transparency
- 64% of consumers say shared values are the main reasons for building a trusted relationship
The best way to open up? Writing about yourself on your website.
Fear Writing About Yourself? You’re Not Alone.
Think about your last job interview or the last time you met someone for the first time. Chances are, you’ve heard this: “Tell me a little bit about yourself.” And, as you start to sweat, you realize you’re terribly unprepared.
A quick search online will deliver hundreds of results explaining how to answer this question. Why? Because the fear of talking and writing about yourself is real. Whether it’s a fear of imperfection, fear of putting yourself out there or a fear of getting it wrong, the struggle is real.
5 Simple Tips for Writing About Yourself
A website that connects and converts includes a human side via personal copy on your About page and beyond. It simply isn’t the same without you.
Now’s the time to conquer your fear of writing about yourself. Use these tips to help you move forward.
1. Interview Yourself
Perform a quick search online for simple interview templates and print off a few of them. Spend some time answering each of the questions to get you into the mindset of writing about yourself. You can start with some of the more common questions, or find questions tailored to your niche.
2. State the Facts
What skills do you know you possess? What education do you have? Do you have any certifications that make you the perfect choice for your customers? What can you do that no one else can?
It’s often easier to state what we know to be true versus what we believe to be true about ourselves.
3. Use Some Writing Prompts
To get to know yourself even better, use some writing prompts to help you brainstorm. You can find thousands of writing prompts online to help you get started. Some of our favorites include this list by the New York Times and this list by Think Written.
4. Ask a Friend
Sometimes, those closest to us see us in a different light. Ask a friend or family member a variety of questions about you and record or write down their answers. Some questions to ask might include:
- What do you think my greatest strengths are?
- How would you describe my personality?
- What do I bring to the table that’s unique?
5. Change Your Focus
Remember, your website content is written for your audience’s sake. As you write your About page and other website content, change your focus towards your customer. What do they want to know about you? To be comfortable in choosing you, what do they need to know?
Good Website Content Includes YOU
Your audience is looking for something personal and unique. The best way to deliver that is by telling your story and putting the “you” into your copy. To learn more about writing about yourself, send us a message.
